Acquisition Campaign Manager

Description

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.

Our brands and sites include market movers and shakers like Bally Bet, Vera&John, Virgin Games, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?

Bally’s Interactive is looking for an Acquisition Campaign Manager to join our Spain Marketing team to deliver against our growth objectives. The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimising omni channel marketing processes, analysing campaign performance, and continuously improving operational efficiency.

So, what will you be doing?

• Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.
• Budget Management: Oversee and optimise the budget allocation across various media channels to maximise ROI and achieve performance targets.
• Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.
• Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.
• Performance Analysis: Analyse performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.
• A/B Testing and Optimisation: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.
• Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.
• Data-driven Decision Making: Utilise data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.
• Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.
• Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.
• Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.
• Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)
• Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.

And what will you need?

• In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.
• Bid Management Experience: Proficiency in bid optimisation strategies and tools to maximise ROI.
• Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.
• Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.
• Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.
• Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.
• Strong analytical skills to interpret data, draw insights, and make data-driven decisions.
• Capacity to identify challenges and devise innovative solutions to improve campaign performance.
• Effective time management skills to prioritise tasks, meet deadlines, and handle multiple projects simultaneously.
• Flexibility to adapt to changing market conditions, algorithms, and industry trends.

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• Annual leave
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

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