CRM Manager

•  Through a data led approach develop and execute multi-channel CRM strategies and activities to enhance player loyalty and lifetime value, and deliver on business objectives.      
• Budget and planning: Ensure campaigns are planned with expected volumes, response rates, costs, ROI and success criteria so they can be assessed and measured accurately.      
• Continuously monitor and optimise campaigns and customer journeys to improve user experience, drive customer retention and value and ensure maximum profitability. Initiatives should have experimentation built in which means having a testable hypothesis, versions to test and a learnable outcome.      
• Leverage advanced data analytics and segmentation techniques to gain deeper insights into player behaviours and preferences, enabling the creation of personalised and relevant communication and campaigns that further drives engagement, value and optimises the player experience across all touch-points.      
• As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications, ensuring compliance with regulatory requirements and a flawless customer experience.      
• Work closely with your squad and the wider team, as well as collaborate with cross-functional teams, to identify common goals, opportunities for efficiency, and share or borrow innovative ideas.      
• Clear, accurate, and timely briefing to ensure we get engaging creative execution, relevant targeting, informative tests and faultless builds.      
• Stay up-to-date with industry trends, regulations, competitors, and best practices to ensure the CRM strategy remains competitive.    

•  You have 1-2 years of CRM experience and knowledge of the Italian and Spanish markets.      
• You are an Italian speaker. Understanding of the Spanish language is a plus.      
• You have HTML skills and knowledge, as well as online marketing.      
• You are a positive, creative and data driven person who loves to push the limits, try new things and are results driven.      
• You are a team player, willing to share your knowledge and learn from your colleagues, while enjoying a dynamic and creative environment – whilst also capable of working independently.      
• You have excellent planning and time organization skills and of course - superb attention to details.      
• Last but not least, you will have a genuine interest in our product.    

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