Data and Insights Content Lead, Think with Google
5 Months ago • 6-12 Years
Editorial
Job Description
The Data and Insights Content Lead at Think with Google will develop data-driven content about the marketing and advertising industry. This role requires staying ahead of trends in marketing, advertising, and AI, identifying themes of interest to marketers using public and proprietary data. Responsibilities include developing content ideas, delivering long and short-form content (including data visualizations), partnering with internal teams, identifying and leveraging external data sources, analyzing content performance, and optimizing content development. The ideal candidate possesses strong analytical and writing skills and a deep understanding of the digital advertising landscape.
Good To Have:
- 12+ years experience in a quantitative/analytical field
- Experience in a strategy consulting firm or business publication
- Knowledge of the digital advertising landscape and advertiser needs
Must Have:
- Bachelor's degree or equivalent experience
- 6+ years experience in marketing or quantitative field
- Data visualization and AI content creation experience
- Identify and leverage credible data sources
- Produce high-quality, forward-looking content
Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 6 years of experience in marketing fields or in a quantitative or analytical field (e.g., consulting, research, data journalism, product marketing)
Preferred qualifications:
- 12 years of professional experience in a quantitative/analytical field (e.g., consulting, research, data journalism, product marketing)
- Experience with data visualization and using AI to create high quality, insightful content
- Experience in independently identifying and leveraging credible data sources and working in a research team at a strategy consulting firm or a business publication
- Knowledge of the digital advertising landscape and advertiser needs
- Ability to produce high quality, forward-looking content independently and at pace
About the job
Google is at the forefront of a revolution in marketing. The Scaled Growth and Content team drives growth for our business by providing our customers with actionable insights and content that helps them be better marketers.
We’re looking for an analytical, data-driven colleague to develop data-driven, insightful content about the marketing and advertising industry. You will stay ahead of the latest trends at the intersection of marketing, advertising and AI, and identify potential themes that would be of interest to marketers, using public and proprietary data.
Responsibilities
- Develop a steady flow of data-driven content ideas on the latest developments at the intersection of marketing, advertising, and AI.
- Deliver long and short-form content, including data visualizations and own development of content end-to-end from ideation, writing drafts, to editing.
- Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
- Identify and heavily leverage external data sources to identify trends and insights for use in publication and conduct independent analysis for use in articles/content.
- Analyze performance of content and apply that analysis to optimize content development.
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