Demand Generation Specialist – Water Infrastructure (EMEA)

Position Overview

We are seeking a Demand Generation Campaign Manager to drive integrated campaigns across EMEA for our Water Infrastructure business. This role will plan, execute, and optimize multi-channel demand generation programs—spanning paid digital, events, webinars, and industry publications—designed to deliver high-quality leads and accelerate pipeline growth.

The ideal candidate is data-driven, fluent in digital marketing tools, and highly collaborative with sales, industry, and global campaign teams.

Responsibilities

Campaign Planning & Execution

• Own the development and execution of end-to-end demand generation campaigns for Water in priority EMEA markets
• Partner with global campaign and industry marketing to localize messaging and adapt content for regional audiences
• Manage multi-channel tactics including paid social, email, search/display, content syndication, and third-party publications
• Develop campaign calendars aligned to regional priorities and pipeline targets

Paid & Digital Media

• Plan and optimize paid social campaigns (LinkedIn, X, Meta, etc.) targeting utilities, consultants, and public sector stakeholders
• Work with 6sense and programmatic platforms to activate intent-based targeting across priority accounts
• Monitor UTMs, lead flow, and funnel metrics to ensure accurate attribution into Salesforce and Power BI dashboards

Events & Webinars

• Drive in-person forums, roundtables, and roadshows in key EMEA geographies, partnering with industry and field marketing
• Manage digital events and webinars—from content planning and speaker prep to execution, promotion, and post-event nurture
• Track event ROI, leads generated, and pipeline contribution

Industry & Partner Marketing

• Manage presence in industry publications, associations, and partner channels across water and AECO sectors
• Negotiate placements, oversee creative asset development, and measure engagement
• Collaborate with sales and partners on joint marketing activities and account-specific plays

Reporting & Optimization

• Track, measure, and report campaign performance against KPIs: MQLs, pipeline, ACV contribution
• Use Salesforce, Marketo, Power BI, and campaign dashboards to analyze impact and optimize tactics
• Continuously test, refine, and scale what works—across channels, audiences, and geographies

Minimum Qualifications

• 5+ years B2B demand generation experience, preferably in SaaS, water infrastructure, or engineering sectors
• Proven success managing paid media, events, webinars, and content syndication as part of integrated campaigns
• Hands-on expertise with Marketo, Salesforce, 6sense, LinkedIn Campaign Manager, and analytics/reporting tools
• Strong project management skills—capable of running multiple campaigns simultaneously across geos
• Analytical mindset with experience tracking performance and optimizing campaigns for pipeline impact
• Exceptional collaboration and communication skills; able to partner with sales, product marketing, field teams, and global campaigns
• Comfort with fast-paced, matrixed environments and the ability to influence without direct authority
• Fluency in English required; additional European language(s) highly desirable

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Salary transparency

Salary is one part of competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

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