Digital Consumer Marketing Director Grooming & Beauty

Job Title

Digital Consumer Marketing Director Grooming & Beauty

Job Description

Digital Consumer Marketing Director Grooming & Beauty

We are seeking a senior & dynamic Digital Consumer Marketing Director for our Grooming & Beauty (G&B) business. You will lead the transformation of digital & AI consumer engagement across the business unit.

This newly created role is central to embedding a unified, consumer-first mindset and integrating digital (apps), data, and AI into every aspect of our innovation and go-to-market strategies. You will drive the enablement of new business models, foster cross-business unit collaboration, and ensure digital & AI is a strategic growth lever for the G&B category.

Your role:

Strategic Leadership

• Define and lead the digital consumer marketing strategy for the Grooming & Beauty category, aligned with front-end innovation and category growth priorities.
• Champion the integration of digital (apps) solutions, AI, and data-driven capabilities into consumer propositions and marketing execution.
• Act as a strategic partner to category, R&D, and commercial teams to ensure digital is embedded from ideation to market delivery.

Team & Capability Building

• Lead a high-performing team of Digital Consumer Marketing Managers (Grooming, Shaving, Beauty) and the Program Manager for New Business Models.
• Foster a culture of innovation, agility, and continuous learning within the team.
• Build internal capabilities in digital apps & solutions, data analytics, and AI-driven personalization.
• Lead cross-business programs enabling collaboration across business & driving innovation through common capabilities

Innovation & Execution

• Drive the development and implementation of digital-first consumer propositions and experiences.
• Translate consumer insights and market trends into actionable digital strategies.
• Ensure strong cohesion with front-end innovation, digital solutions, AI, and user research programs.

Performance & Optimization

• Define KPIs and success metrics for digital initiatives and ensure data-driven decision-making.
• Monitor and optimize digital marketing performance across channels and touchpoints.
• Collaborate with global and local teams to ensure market readiness and scalability of digital solutions.

You're the right fit if:

• Master’s degree in marketing, Digital Innovation, Business, or related field.
• 8+ years of experience in digital consumer marketing, preferably within consumer good/FMCG/Consumer health or beauty/grooming industries.
• Proven track record of leading digital transformation and launching digital-first propositions.
• Strong understanding of digital ecosystems, AI, data analytics, and consumer engagement platforms.
• Proven track record of launching and scaling mobile applications to achieve top-tier rankings.
• Experience managing cross-functional teams and working with product development, marketing, and design stakeholders in a global matrix environment.
• Excellent strategic thinking, communication, and stakeholder management skills.
• A visionary mindset with the ability to translate strategy into execution.
• Deep consumer empathy and a passion for delivering exceptional digital experiences.
• A collaborative leadership style that inspires and empowers teams.
• A strong drive to innovate and challenge the status quo.
• You have excellent communication and interpersonal skills.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.

• Discover our rich and exciting history.

• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.