Digital Content Executive - 12 month contract

3 Months ago • 2 Years + • Editorial

Job Summary

Job Description

ESPN is seeking a Digital Content Executive to support its audience growth strategy. This role will involve planning, merchandising, and managing video content to maximize audience engagement and retention. Responsibilities include: planning, merchandising, and managing ESPN content, ensuring timely availability of digital content using the content management platform and delivery workflows, QA of published content across ESPN digital platforms, collaborating with global ESPN teams on content merchandising, and prioritizing promotions and events based on global/local requirements. The ideal candidate will have a Bachelor's degree or equivalent experience, 2+ years of experience in digital media, programming, and analysis, proficiency in business metrics, passion for sports, and a strong understanding of the Australian sports media landscape and video consumption habits.
Must have:
  • 2+ years’ experience in digital media
  • Proficiency in business metrics
  • Passion for sports
  • Understanding of Australian sports media landscape
  • Content management platform experience
Good to have:
  • High level of creativity
  • Innovation and imagination with content promotion
  • Collaboration skills
  • Flexibility and adaptability

Job Details

Job Summary:

ESPN is a division of The Walt Disney Company and is the world’s leading sports entertainment company with a mission to serve sports fans. ESPN Australia operates the ESPN and ESPN2 subscription television sports channels, along with one of Australia’s leading digital sports networks comprising ESPN.com.au, ESPNcricinfo and ESPNfootytips.

ESPN Australia holds an extensive portfolio of premium sports rights including the NBA, NFL, MLB and UFC, along with Australia’s NBL and WNBL basketball leagues.

The primary focus of the Digital Content Executive is to support ESPN’s audience growth strategy by working with our editorial, advertising and product teams to plan, merchandise, and manage video content to maximise audience engagement and retention.

This role will be required to work some evenings and weekends in line with programming and scheduling requirements and may be required for out of hours calls with our global teams. Flexible working arrangements and time in lieu will be provided where needed. 

This is a 12 month contract initially.

Your key responsibilities will be, but are not limited to:

  • Plan, merchandise and manage ESPN content to maximise audience engagement and retention
  • Using our content management platform and delivery workflows, ensure ESPN digital content is made available in a strategic and timely manner  
  • QA all content as it is published to ESPN digital platforms, checking that content performs as expected and all is presented to the highest editorial standard
  • Work closely with the broader global ESPN teams to plan/wireframe the merchandising layout each month. Prioritising promotions and events depending on a variety of global/local requirements and maintain the ESPN editorial tone of voice for ANZ.

To be successful in this role, you will ideally have:

  • Bachelor’s degree or equivalent work experience
  • 2+ years’ experience in digital media, programming, analysis, including hands-on CMS, tools, and deep spreadsheet experience expected
  • Proficiency in business metrics and numbers, with the ability to review data and translate analyses into understandable and actionable points
  • Passion for sports from both a fan and business perspective. and serving sports fans
  • Good understanding of the Australian sports media landscape and video consumption habits.
  • High level of creativity and able to demonstrate innovation and imagination with content promotion
  • Externally focussed – actively looks for ‘best practice’ and assesses market and competitive activity for insights
  • Succeeds through collaboration – works with others to achieve desired results. Always considers as priority ‘what is best for the business’. Ability to build strong relationships at different levels
  • Flexibility and adaptability – able to work through ambiguity and changing landscapes

Additional Information:

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing .

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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