Digital Marketing Specialist

Job Description:

Are you passionate about driving measurable results in the tech industry? We are looking for a mid-senior professional to lead SEO, paid campaigns, and B2B growth initiatives. You’ll combine creative and analytical skills to promote our AI & software development services, generate leads, and drive measurable business results.

You’ll work closely with marketers, developers, product teams, and sales to turn complex technical topics into engaging marketing content.

What will you be responsible for?

• Strategy & Planning: Develop digital marketing strategies for B2B tech products and services; define KPIs and maximize ROI.
• SEO (On-site & Off-site): Optimize title tags, meta descriptions, keywords, content, crawlability, page speed, backlink management/disavowal, Cookie Consent Mode V2, technical audits (using Screaming Frog, Ahrefs, SEMrush, etc.) and AI-driven SEO optimization.
• Paid Campaigns: Manage Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads; handle GTM/GA4 setup; Ad creative & copywriting; Budget management and bidding strategies; Creation of tactical plans for clients; Campaign management and optimization; reporting (DataLooker Studio); Server-side tracking (optional)
• Content & Social Media: Collaborate with teams to turn technical topics into engaging content; manage social media and email marketing; monitor industry trends and competitors
• Analysis & Reporting: Track campaign performance with GA4, SEMrush, Microsoft Clarity; deliver insights and recommendations.

Are you the one we’re looking for?

• Proven experience in digital marketing for B2B tech products and services.
• Expertise in SEO (on-site & off-site), SEM, social media, email marketing, and content marketing.
• Experience with AI-driven optimization tools or willingness to learn.
• Strong analytical skills with GA4, GTM, SEMrush (or similar).
• Creativity in copywriting and content creation.
• Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
• Excellent English (C1+).
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Please include 1–2 case studies or examples of your copywriting and ad campaign work with your application.

What extra skills help?

• Basic graphic design skills (Canva, Figma preferred).
• Experience with content management systems (CMS), (e.g., Drupal).
• Knowledge of German (B2 level or higher) is a plus.
• Experience with AI marketing tools is a plus.

Transparent Hiring Process

Do you have what it takes to join a team of innovators, problem-solvers, and boundary-pushers? Our hiring process is designed to discover the real you - your skills, passion, and potential to thrive in our ranks. Here's how we make it both fun and rewarding:

Technical Interview:

Step up and show your expertise. We are ready to be wowed by your coding wizardry and innovative problem-solving!

HR Interview:

Time to shine beyond the keyboard. Tell us your story, goals, and how you'd fit into the awesome family. We can't wait to meet you!

Technical Test or Assignment (Optional):

Feeling bold? Take on a real-world challenge and show off how you'd solve complex problems like a pro. Bonus points for creativity and flair!

English Assessment:

Fancy a quick chat? We'll ensure you're ready to collaborate effortlessly with our global clients and teams.

Compensation Meeting:

You bring your A-game, and we'll make sure your talents are recognised. We will work together to build a rewarding future for you! Think you're up for it? Ready, set!

Company culture comes in many shapes and forms

We are a software engineering company that does things differently. With an employee retention rate of over 90%, we believe a happy and healthy team can achieve fantastic things together.

Health, Wellness & Recreation

Private Health Insurance

Access a medical subscription plan that will suit your needs.

Free Massage Sessions

Relax and relieve stress with regular massage sessions to enhance your overall well-being.

Free Sport Passes

Stay fit and active with free swimming, hiking, and gym memberships.

Ping Pong and Sports Room

Recharge with Ping Pong and fuzzball matches at the office.

Weekly Football & Biking Activities

Enjoy sports activities like football, tennis, mountaineering or cycling and join our Sports Club.

Office Life

Remote Work & Flexible Working Hours

Balance personal and professional life with flexible schedules and remote work options.

Chat and Chill Parties

Come together each month and celebrate your wins or just have a fun time with your colleagues at the HQ.

Recycling Friendly

Not only do we recycle the usual plastics, glass and paper but we will take in your electronic devices and batteries so you can dispose of them quickly and efficiently.

Powerful Workstation

Receive high-performance equipment for all your needs. We want you to have exactly what you need for your role.

Fun & Lounge Zone

Take a break with board or computer games, cozy spaces, and areas for relaxation.

Premium Working Environment

Work in an inspiring space that we are always working on improving.

Bike and Motocycles Parking

Commute sustainably with secure bike parking and scooters.

Electric Charging Stations

Our parking lot has electric charging stations for your car or scooter.

Career Growth

Training and Workshops

Access workshops, certifications, and training sessions to grow professionally.

Conference Participation

Do you have a conference you really want to go to and advance your career? We will send you there because if you learn, we - learn.

Competitive Salary

Earn a salary that reflects your skills and dedication.

Weekly Play and Learn Sessions

Internal learning sessions on various subjects held by specialists in their fields.

Food & Daily Comforts

Meal Tickets

Enjoy generous meal ticket packages for convenient food options.

Food Catering at the Office

Fuel your productivity with delicious meals provided daily.

Unique Lunch App

Effortlessly manage meals with a customisable app.

Coffee & Tea Infusion

Start your day with freshly brewed coffee, milk and tea to stay energised.

Stocked Kitchen

Enjoy organic fruit and Monday breakfast pastries.

Frequently Asked Questions

Why is a reliable partner for software development?

1. Can you integrate AI into an existing software product?

Absolutely. Our team can assess your current system and recommend how artificial intelligence features, such as automation, recommendation engines, or predictive analytics, can be integrated effectively. Whether it's enhancing user experience or streamlining operations, we ensure AI is added where it delivers real value without disrupting your core functionality.

2. What types of AI projects has delivered?

We’ve developed AI solutions across industries, from natural language processing in customer support platforms to computer vision in manufacturing and agriculture. Our expertise spans recommendation systems, intelligent automation, predictive analytics, and custom machine learning models tailored to specific business needs.

3. What is the development process?

The Software Development Life Cycle (SDLC) we employ defines the following stages for a software project. Our SDLC phases include planning, requirement gathering, product design, development, testing, deployment, and maintenance.

4. What software development methodology does use?

We primarily leverages Agile principles for flexibility and adaptability. This means we break down projects into smaller, manageable sprints, allowing continuous feedback and iteration throughout the development cycle. We also incorporate elements from other methodologies to increase efficiency as needed. For example, we use Scrum for project roles and collaboration, and Kanban boards to see workflow and manage tasks. As per the Waterfall approach, we emphasize precise planning and documentation during the initial stages.

5. I'm considering a custom application. Should I focus on a desktop, mobile or web app?

We can offer software consultancy services to determine the type of software you need based on your specific requirements. Please explore what type of app development would suit your custom build product.

• A web application runs on a web browser and is accessible from any device with an internet connection. (e.g., online store, social media platform)
• Mobile app developers design applications mainly for smartphones and tablets, such as games and productivity tools. However, they can be extended to other devices, such as smartwatches.
• Desktop applications are installed directly on a computer (e.g., photo editing software, word processors).
• Enterprise software manages complex business functions within an organization (e.g., Customer Relationship Management (CRM), Enterprise Resource Planning (ERP)).

6. My software product is complex. Are you familiar with the Scaled Agile methodology?

We have been in the software engineering industry for 30 years. During this time, we have worked on bespoke software that needed creative thinking, innovation, and customized solutions.

Scaled Agile refers to frameworks and practices that help large organizations adopt Agile methodologies. Traditional Agile is designed for small, self-organizing teams. Scaled Agile addresses the challenges of implementing Agile across multiple teams working on complex projects.

SAFe provides a structured approach for aligning teams, coordinating work, and delivering value at scale. It focuses on collaboration, communication, and continuous delivery for optimal custom software development services.

7. How do I choose the best collaboration model with us?

We offer flexible models. Think about your project and see which models would be right for you.

• Dedicated Team: Ideal for complex, long-term projects requiring high continuity and collaboration.
• Team Augmentation: Perfect for short-term projects or existing teams needing additional expertise.
• Project-Based Model: Best for well-defined projects with clear deliverables and a fixed budget.

Contact us to discuss the advantages and disadvantages of each model.

What are the benefits of our software development services?

1. Is a reliable company for custom engineering?

Absolutely. Our partners have given us great recommendations and reviews, leading us to win The Manifest Award for Most Reviewed Software Developers. Further proof comes from our 97% employee retention rate and ongoing client partnerships for over 8 years.

2. Are the Romanian software engineers certified?

Yes. 85% of our software programmers are certified.

At a company level, we are certified and recognized by industry players such as Microsoft, AWS, Google Cloud, Adobe, Drupal, Fujitsu, ISTQB, and others.

However, our employee certifications are tremendously important as they represent the shared desire to grow in the long run.

3. Why should I choose Romania for custom software development?

Romania has become a significant player in custom software development, attracting businesses worldwide. Romania boasts the highest number of certified IT specialists in Europe and ranks sixth globally, surpassing even the US in tech specialists per capita.

At our company, we have a competitive advantage. Our engineers are not only certified and experienced but also flexible and open to dialogue. Our +2 GMT zone allows us to easily facilitate meetings with clients all over the world and accommodate multiple business hours.

4. What team will work on my project, and where will it be located?

Our headquarters is in Romania, a prime country for software development outsourcing. Our 350+ software engineers speak English and have a deep passion for innovation.

We provide regular project updates through reports, meetings, and online dashboards. Generally, you'll have access to a dedicated project manager who will be your point of contact for any questions or concerns.

5. How much will my project cost me?

Our prices are competitive, and as per our working model, we guarantee you will be satisfied with the result. Frequent meetings, check-ins, and a great communication structure will ensure this outcome.

Project costs depend on various factors, including complexity, scope, required technologies, and team size. We'll gather detailed information about your project during the initial consultation to provide a customized quote and we guarantee that you will be able to see the benefits of bespoke software.

What top software development technologies do you employ?

1. What technologies do you work with?

We tackle your projects with a robust tech stack. We build native and cross-platform mobile apps, craft user-friendly web experiences, and create stunning visuals.

Our wide-ranging expertise starts from Java, Python, and JavaScript frameworks to cutting-edge solutions like AR/VR, blockchain, and AI/ML. We also manage databases, leverage cloud platforms, and ensure flawless project execution. We're your one-stop shop for exceptional software development from concept to deployment. You can view our expertise for more details.

2. Are you an experienced in AI/ML development?

Yes. We have extensive experience in data engineering and machine learning operations (MLOps). We can employ neural networks, computer vision, and AI models to benefit your ideas.

You can trust our long-term experience with big data, NLP, and sentiment analyzing as, for the past 3 years, we led a European security project with 15 partners in detecting radicalization on social media and the dark web.

3. Do you have a research and development department and work on European Projects?

We know R&D is crucial for businesses to stay competitive and thrive in dynamic markets. Successful R&D efforts lead to developing exceptional products or services, improved efficiency and effectiveness in operations, and enhanced market positioning.

We have established solid partnerships with 160+ European research companies, universities, and research centers (e.g., Fraunhofer, TWI, University of Heidelberg, REWE Group, SINTEF, etc.) and have participated as technical partners in over 25 EU-funded projects.

4. Besides custom software solutions, what other services do you offer?

• Design Thinking for Breakthrough Products:

We craft user experiences that resonate. Our design process is an immersive collaboration, starting with workshops to uncover your vision and user needs. We conduct market research, analyze the competition, and guide you toward cutting-edge solutions in accordance with your business requirements.

• Digital Transformation to Reimagine Your Business:

Digital transformation is nothing less than a strategic shift. We empower you to become more agile and data-driven, optimizing core processes for the digital age.

• Scale with Confidence as We Build for Growth:

We understand that business success and development mean new challenges. Our solutions are built to scale seamlessly, accommodating increasing user bases and data volumes without sacrificing performance or security.

5. As a company, does it have its own software products?

Yes, our teams have been involved in designing and developing innovative products that answer community needs. One such example is the web and mobile platform Autisma. This therapy assistant enables continued learning for children diagnosed with autism spectrum disorder.

Our extensive knowledge of the Unity and Unreal engines has allowed us to develop two mobile games, Elly and the Ruby Atlas and Hooman Invaders, and various Unity Assets, such as the Real-Time Weather PRO and Easy Sky. The two Unity assets allow Unity developers to control the weather and sky in their projects.

Could I know more about the culture, careers, and internships?

1. Is hiring right now?

We are always looking for great people to join our team, whether you're a senior software engineer or a new talent seeking an IT career. Please check our careers page and contact us. Our HR department will contact you as soon as possible.

2. Is organizing internships?

Yes. Each year, we organize individual and group internships for students. Our long-term partnership with the Stefan cel Mare University of Suceava allows us to put together great events for students and help them get started in the industry.

3. What type of learning culture does it encourage?

Our focus on innovation comes from a 'can do' attitude and the continuous learning we encourage our colleagues to pursue. We frequently organize workshops, learning sessions, presentations, and masterclasses. All these events are free and open to our colleagues and aim to support their professional and personal development.

4. How does it focus on teamwork?

The key to stellar teamwork is the quality time we spend together. Our employees and their families are frequently invited to participate in all activities. We encourage a healthy lifestyle by promoting and organizing hikes, bike riding sessions, marathons, volleyball, football and tennis matches, ping-pong championships, and many more.

We show our care for the environment through reforestation campaigns and forest cleaning activities.

We also have an English-speaking club, e-sports gaming nights, tech discussions, networking parties, and board game sessions.

5. How does it give back to the community?

Volunteering and charity are essential to us, which is why we founded the Humanitarian Foundation. We genuinely care about our community and want to improve the future. We invest in IT equipment for schools and award excellent teachers. We also help hospitals and fire departments enter the 21st century.

We sponsor cultural events and deliver humanitarian aid to those in need. If you agree with our views, you can also donate.