Digital Marketing Specialist- B2B

Solvative is hiring a Digital Marketing Specialist to lead B2B demand generation for the U.S. market. This hands-on role focuses on executing multi-channel campaigns across SEO, SEM, LinkedIn Ads, and content acquisition. The specialist will drive growth, optimize performance, and deliver clear insights, requiring 2-3 years of B2B or tech services digital marketing experience.

Must Have

• Strong knowledge of B2B SEO (technical, on-page, keyword strategy)
• Expertise in SEM/Google Ads for lead generation, optimization & reporting
• Experience running LinkedIn Ads for B2B campaigns
• Understanding of content marketing & funnel-based acquisition
• Ability to analyze performance data, build reports, and present insights
• Experience executing multi-channel campaigns with measurable impact
• Strong communication & project management skills
• Ability to collaborate in a fast-paced environment
• Ability to monitor website traffic & campaign performance via GA4, Looker Studio
• Support in planning & executing email marketing campaigns
• Track KPIs and prepare weekly/monthly performance reports
• Collaborate with marketing teams to create ideas, optimize campaigns & meet the targets
• Experience with UTM tagging, tracking QA, and dashboard reporting
• Strong content creation abilities (Canva)
• Excellent communication, analytical & problem-solving skills
• Ability to work independently and collaboratively in results-driven environments

Good to Have

• Familiarity with marketing automation & CRM tools (HubSpot preferred)
• Basic understanding of GA4, Google Tag Manager, Search Console
• Understanding of U.S. market trends & buyer behavior
• Degree in Marketing, Business, Communications, or related field
• Certifications in Google Ads, Meta Ads, SEO tools

Perks & Benefits

• MacBooks for all team members
• Flexible working hours supporting work-life balance
• Opportunity to work on exciting, AI-driven projects
• Supportive and collaborative team culture
• Strong professional growth & learning opportunities
• Option for remote working, with office visits as required
• Travel & accommodation reimbursements for required office visits

About the Role

We’re hiring a Digital Marketing Specialist to drive B2B demand generation across SEO, SEM, LinkedIn Ads, and content-led acquisition for the U.S. market.

This is a hands-on execution role focused on growth, optimization, and the delivery of clear performance insights.

Experience Required: 2–3 years (B2B or tech services)

Skills

• Strong knowledge of B2B SEO (technical, on-page, keyword strategy)
• Expertise in SEM/Google Ads for lead generation, optimization & reporting
• Experience running LinkedIn Ads for B2B campaigns
• Understanding of content marketing & funnel-based acquisition
• Ability to analyze performance data, build reports, and present insights
• Familiarity with marketing automation & CRM tools (HubSpot preferred)
• Basic understanding of GA4, Google Tag Manager, Search Console

Requirements

• 2–3 years of digital marketing experience (B2B/tech services advantage)
• Experience executing multi-channel campaigns with measurable impact
• Strong communication & project management skills
• Ability to collaborate in a fast-paced environment
• Understanding of U.S. market trends & buyer behavior (preferred)
• Ability to monitor website traffic & campaign performance via GA4, Looker Studio
• Support in planning & executing email marketing campaigns
• Track KPIs and prepare weekly/monthly performance reports.
• Collaborate with marketing teams to create ideas, optimize campaigns & meet the targets.
• Experience with UTM tagging, tracking QA, and dashboard reporting
• Strong content creation abilities (Canva)
• Excellent communication, analytical & problem-solving skills
• Ability to work independently and collaboratively in results-driven environments

Preferred Qualifications

• Degree in Marketing, Business, Communications, or related field
• Certifications in Google Ads, Meta Ads, SEO tools (added advantage)

What We Offer

• MacBooks for all team members
• Flexible working hours supporting work-life balance
• Opportunity to work on exciting, AI-driven projects
• Supportive and collaborative team culture
• Strong professional growth & learning opportunities
• Option for remote working, with office visits as required
• Travel & accommodation reimbursements for required office visits