Senior Strategist

Boomerang is seeking a Senior Strategist with a minimum of 6 years of agency experience in social, influencer, or PR. The role involves identifying trends, understanding consumer behavior, and translating insights into compelling content. Key responsibilities include inspiring creative teams, advising clients, and developing impactful social strategies to enhance brand relevance and distinctiveness. Fluency in Dutch is mandatory for this position.

Must Have

• Minimum 6 years of agency experience in a strategic role (social, influencer, or PR)
• Fluency in Dutch
• Strong English skills
• Insight into social platforms, trends, and consumer behavior
• Ability to write clear and inspiring creative briefings
• Experience in devising and executing social strategies

Perks & Benefits

• Work with a team of enthusiastic strategists
• Access to Marcel Platform for personal and professional growth
• Flexible hybrid working model
• Office with rooftop bar and pet-friendly environment
• Social events (e.g., Thirsty Thursdays, shared lunches)
• Work Your World program (work up to 6 weeks abroad after 1 year)
• Classpass discount
• Bicycle plan
• Clothing repair service
• Opportunity to lead in social media innovation

Company description

*Fluency in Dutch is mandatory for this role*

Who are we?

At Boomerang, we believe that brands are built on social. It is the place where culture lives. Where attention is won. And where brands can show who they really are, by making one-on-one contact with their audience. Our clients understand that.

For more than 15 years, we have helped both local and global brands build meaning and momentum through a smart mix of always-on content, campaigns, bold creativity and production, community management, and influencer & creator marketing.

Our team of creative thinkers, trend watchers, and strategists sees brands as characters, each with its own voice, attitude, and role within the culture. Everything we do is driven by stories that truly resonate, and strategies that stand out where it matters most.

Overview

Your role

A Senior Strategist with at least 6 years of agency experience (social, influencer, or PR). Someone who spots trends before they are trending, understands behavior, and knows how to translate stories into content that people cannot ignore. You are curious, creative, and always looking for new ways to make brands relevant and distinctive.

Responsibilities

What you will do

• Spotting trends, consumer insights, and opportunities that strengthen the brand.
• Writing clear briefings that truly inspire creative teams.
• Making the brand speak on every social channel and ensuring it resonates with the target audience.
• Advising clients and jointly elevating creative ideas.
• Collaborating with designers, copywriters, and content creators to create content that works.
• Pushing boundaries and challenging the creative team to deliver top work.
• Mentoring junior team members and sharing knowledge.
• Devising and executing (social) strategies that make an impact.

Qualifications

Who you are

• Minimum 6 years of agency experience in a strategic role (social/influencer/PR).
• Fluent Dutch, strong English skills.
• Insight into social platforms, trends, and consumer behavior.
• Creative, curious, and proactive.
• You challenge the status quo and help the team grow.

Additional information

What we offer

• Working with a team of enthusiastic strategists who challenge and inspire you.
• Access to our Marcel Platform for personal and professional growth.
• Flexible hybrid working, with an office that feels like home (including rooftop bar and pet-friendly).
• Social events such as Thirsty Thursdays and shared lunches.
• Work Your World program: work up to 6 weeks per year from abroad (after 1 year).
• Extras: Classpass discount, bicycle plan, clothing repair service.
• The opportunity to be at the forefront of social media innovation.

*Job descriptions can be difficult to interpret and we understand that you may feel that you do not tick all the boxes above. The truth is, neither do we! If you are enthusiastic about our vacancies, please feel free to contact us. We look forward to hearing from you!*