Manager, Strategic Events Analytics

Salesforce is seeking a highly analytical and technically strong Strategic Events Analytics Manager to lead measurement, reporting, and insight generation for its global Strategic Events portfolio. This role involves defining business questions, success metrics, and decision frameworks, owning end-to-end analytics, and analyzing complex datasets to surface strategic insights. The manager will build and maintain scalable Tableau dashboards, write complex SQL queries, and leverage AI-enabled tools to drive data-informed decisions and optimize event performance, audience impact, and business outcomes.

Must Have

• Lead analytics partnership with Strategic Events stakeholders to define business questions, success metrics, and decision frameworks.
• Own end-to-end analytics and reporting across Strategic Events, including proprietary events, executive programs, and third-party activations.
• Analyze large, complex datasets to surface strategic insights, risks, and opportunities related to performance, audience engagement, pipeline impact, and ROI.
• Define, evolve, and socialize KPIs, success metrics, and diagnostic views, iterating on dashboards and reporting.
• Design, build, and maintain scalable, trusted, and decision-ready Tableau dashboards and self-service reporting.
• Write and maintain complex SQL queries to extract, transform, and analyze data across multiple platforms.
• Use Google Sheets for advanced analysis and modeling; leverage Python where applicable for deeper analysis, automation, or workflow optimization.
• Translate analytical findings into clear, executive-ready insights and recommendations, influencing decisions at the senior leader level.
• Partner closely with Marketing Analytics, Marketing Operations, and Demand Generation to ensure data quality and alignment on reporting standards.
• Establish and reinforce analytics best practices, documentation, and standards, reducing ad-hoc reporting and improving scalability.
• Leverage AI-enabled tools and techniques to accelerate analysis, improve insight generation, support dashboard iteration, and enhance documentation and reporting workflows.
• Bachelor’s degree or equivalent practical experience in analytics, business, economics, marketing, or a related field.
• 6–8+ years of experience in analytics, strategy, or operations roles with increasing scope and ownership.
• Advanced proficiency in SQL, including complex joins, transformations, and performance optimization.
• Strong proficiency in Tableau and Excel / Google Sheets.

Good to Have

• Experience with Python, dbt, Snowflake, or modern analytics engineering practices.
• Experience in B2B marketing, demand generation, or event analytics.
• Salesforce platform knowledge and/or marketing technology experience.
• Passion for analytics enablement, self-service, and raising data literacy across teams.
• Interest in or experience leading analytics initiatives or mentoring analysts without formal people management.

Perks & Benefits

• Time off programs
• Medical insurance
• Dental insurance
• Vision insurance
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is the world’s leading CRM, helping companies connect with customers in a whole new way. Marketing powers Salesforce’s growth by turning digital and in-person engagements into high-quality leads, opportunities, and revenue.

The Strategic Events Strategy & Operations team serves as the central operating and decision-support function for Salesforce’s global Strategic Events portfolio. The team partners closely with event leadership, Marketing Analytics, Demand Generation, Marketing Operations, and Finance to help the organization plan, operate, measure, and optimize in-person, virtual, and third-party programs.

The CoE is responsible for building clear operating frameworks, consistent metrics, and scalable processes that enable informed decision-making across planning, execution, and performance evaluation. A significant portion of the team’s work is dedicated to analytics and measurement, with a focus on creating a reliable, consistent view of event performance, audience impact, and business outcomes.

We prioritize self-service, standardization, and enablement, defining core KPIs, developing scalable dashboards, and establishing reporting standards that create a single source of truth for Strategic Events. In parallel, the team supports broader strategy and operational work, including portfolio analysis, investment tradeoffs, and cross-functional alignment, to move the organization away from ad-hoc reporting toward durable, data-informed ways of working.

This team supports:

• Analytics and reporting to evaluate performance, audience impact, and ROI across Strategic Events
• The development of scalable reporting frameworks that incorporate new programs, audiences, and data sources
• Portfolio-level analysis to inform investment decisions, audience strategy, and program optimization

We’re seeking a highly analytical and technically strong Strategic Events Analytics Manager to lead measurement, reporting, and insight generation across Salesforce’s global Strategic Events portfolio. This role sits at the intersection of data, business strategy, and executive decision-making and is ideal for someone who brings deep hands-on analytics expertise (SQL, Excel, Tableau; Python a plus), strong business judgment, and a passion for building scalable, enablement-focused analytics that drive decisions.

As a Level 7 individual contributor, this role brings a strong point of view on how analytics should be applied across Strategic Events and helps guide the vision and direction of measurement and reporting. The Analytics Manager influences the evolution of measurement frameworks and reporting standards, delivers portfolio-level insights, and serves as a senior analytical partner to Strategic Events leadership and cross-functional teams—scaling impact through influence rather than direct people management.

Key Responsibilities

• Lead analytics partnership with Strategic Events stakeholders to define business questions, success metrics, and decision frameworks that inform planning, execution, and investment decisions.
• Own end-to-end analytics and reporting across Strategic Events, including proprietary events, executive programs, and third-party activations.
• Analyze large, complex datasets to surface strategic insights, risks, and opportunities related to performance, audience engagement, pipeline impact, and ROI.
• Define, evolve, and socialize KPIs, success metrics, and diagnostic views, iterating on dashboards and reporting as organizational priorities change.
• Design, build, and maintain Tableau dashboards and self-service reporting that are scalable, trusted, and decision-ready.
• Write and maintain complex SQL queries to extract, transform, and analyze data across multiple platforms.
• Use Google Sheets for advanced analysis and modeling; leverage Python where applicable for deeper analysis, automation, or workflow optimization.
• Translate analytical findings into clear, executive-ready insights and recommendations, influencing decisions at the senior leader level.
• Partner closely with Marketing Analytics, Marketing Operations, and Demand Generation to ensure data quality, consistent tracking, and alignment on reporting standards.
• Establish and reinforce analytics best practices, documentation, and standards, reducing ad-hoc reporting and improving scalability across the organization.
• Leverage AI-enabled tools and techniques to accelerate analysis, improve insight generation, support dashboard iteration, and enhance documentation and reporting workflows.
• Provide informal technical leadership and mentorship to other analysts through guidance, peer review, and knowledge sharing.

Required Qualifications

• Bachelor’s degree or equivalent practical experience in analytics, business, economics, marketing, or a related field.
• 6–8+ years of experience in analytics, strategy, or operations roles with increasing scope and ownership.
• Advanced proficiency in SQL, including complex joins, transformations, and performance optimization.
• Strong proficiency in Tableau and Excel / Google Sheets.
• Demonstrated ability to translate ambiguous business needs into durable metrics, dashboards, and decision-ready insights.
• Experience leveraging AI-enabled tools or techniques to improve analytical efficiency, insight generation, documentation, or reporting workflows.
• Strong analytical thinking, attention to detail, and problem-solving skills.
• Excellent written and verbal communication skills, including experience presenting insights to senior and executive stakeholders.
• Ability to operate independently and influence outcomes in a fast-paced, ambiguous environment.

Preferred Qualifications

• Experience with Python, dbt, Snowflake, or modern analytics engineering practices.
• Experience in B2B marketing, demand generation, or event analytics.
• Salesforce platform knowledge and/or marketing technology experience.
• Passion for analytics enablement, self-service, and raising data literacy across teams.
• Interest in or experience leading analytics initiatives or mentoring analysts without formal people management.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $129,100 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.