Digital Producer

The Hill

Job Summary

KSNT 27 News and FOX 43 in Topeka are seeking a Digital Producer to lead their newsroom's digital future. This role involves developing and executing digital strategies across web, app, and social platforms, maintaining expertise in various social media, and creating original content. The producer will focus on breaking news, engaging online audiences, and reinforcing brand identity through digital channels, ensuring accuracy and quality across all platforms.

Must Have

  • Develop and execute winning digital strategies across web, app and social
  • Maintain expert-level understanding of Facebook, X/Twitter, Instagram and emerging platforms
  • Review, edit and publish clean, accurate copy that adheres to editorial style guidelines
  • Use digital platforms to reinforce brand identity and drive audiences to broadcast and streaming
  • Determine story emphasis, length and format based on audience needs and analytics
  • Produce content for all platforms, meeting standards for accuracy, fairness and quality
  • Working knowledge of AP style, Adobe Photoshop and basic HTML

Good to Have

  • Newspaper or digital news experience preferred
  • CSS and additional digital tools are a plus

Job Description

DIGITAL PRODUCER

KSNT 27 News and FOX 43 in Topeka are looking for our next digital producer to help drive the future of our newsroom. As the company continues to invest in digital products, our team is on the front line, using new tools, workflows and analytics to grow and engage our online audience.

If you love owning breaking news, thrive in a fast-paced, competitive environment, and enjoy creating fresh, original content that connects with local users, we want to hear from you.

27 News is an award-winning newsroom in an active state capital market with strong politics, Division I sports and a vibrant arts and culture scene. We are the NBC, FOX, ABC and CW affiliates in the region, offering exceptional storytelling opportunities.

Responsibilities

  • Develop and execute winning digital strategies across web, app and social
  • Maintain expert-level understanding of Facebook, X/Twitter, Instagram and emerging platforms
  • Review, edit and publish clean, accurate copy that adheres to editorial style guidelines
  • Use digital platforms to reinforce brand identity and drive audiences to broadcast and streaming
  • Determine story emphasis, length and format based on audience needs and analytics
  • Research background information to ensure accuracy and strong context
  • Gather information through research, calls, interviews and event coverage
  • Pitch on-brand, local and trending digital stories during meetings
  • Check reference materials and public records to gather relevant facts
  • Shoot and edit occasional video for digital and on-air use
  • Produce content for all platforms, meeting standards for accuracy, fairness and quality
  • Plan, schedule and execute digital campaigns for shows, specials and major events
  • Write quick-turn stories for the website, app and other platforms
  • Find new, innovative ways to use digital tools to engage viewers
  • Perform other duties as assigned

Requirements & Skills

  • Degree in journalism or related field; newspaper or digital news experience preferred
  • Working knowledge of AP style, Adobe Photoshop and basic HTML; CSS and additional digital tools are a plus
  • Ability to work collaboratively and maintain a positive, solutions-oriented attitude
  • Strong attention to detail and openness to feedback

6 Skills Required For This Role

Game Texts Storytelling Html Photoshop Adobe Photoshop Css

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