Director, Consumer Sales
IGN
Job Summary
IGN Entertainment is seeking a dynamic Director of Sales to lead East Coast consumer sales efforts. This hybrid role in New York, NY involves managing key accounts, driving significant revenue growth, and mentoring a sales team. The ideal candidate will have 6+ years in digital media sales, with 4+ years in leadership, a deep understanding of digital media, and a proven track record of exceeding sales targets. Responsibilities include strategic account management across various sectors, relationship building, and contributing to overall sales strategy.
Must Have
- Lead and mentor a team of sales managers.
- Achieve and exceed aggressive sales targets for consumer accounts.
- Develop and execute comprehensive account strategies for top-tier clients.
- Cultivate strong relationships with key decision-makers.
- Contribute to and execute the overall sales strategy for the consumer vertical.
- Become a subject matter expert in digital media offerings.
- Collaborate with internal teams for campaign execution.
- Provide accurate sales forecasts and market insights.
- Travel as needed for client meetings and industry events.
- Minimum 6+ years in digital media sales.
- Minimum 4+ years in a leadership/management sales role.
- Deep understanding of digital media landscape and ad technologies.
- Proven history of exceeding sales quotas.
- Ability to develop and implement effective sales strategies.
- Outstanding verbal and written communication skills.
- Strong relationship-building skills and network.
- Enthusiastic, creative, proactive, self-motivated, and urgent.
- Comfortable with travel.
Good to Have
- Experience working with clients in Technology, Automotive, CPG, Alcohol, Telecommunications, Government & Federal Agencies, QSRs, or Retail sectors.
- Knowledge of the gaming and entertainment industry.
Perks & Benefits
- Competitive salaries
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Generous Family Care and Parental leave
- Fitness Reimbursement
- Access to wellness programs
- Employee Resource Groups
- Company-sponsored events
- Professional growth opportunities (educational support, mentorship, career development)
- Employee engagement programs
- Recognition awards
Job Description
The Opportunity:
Are you a dynamic sales leader with a passion for digital media and a proven track record of driving significant revenue growth? We're looking for an experienced Director of Sales to lead East Coast sales efforts, managing a portfolio of key accounts and inspiring a high-performing team of sales managers. If you're a creative go-getter with exceptional relationship-building skills and a strategic mindset, we want to hear from you!
In this pivotal role, you'll be instrumental in shaping our sales strategy, expanding our market presence, and cultivating lasting partnerships within critical industries. Knowledge of the gaming and entertainment industry is a plus.
This is a full-time, hybrid position based in New York, NY and requires working from our office 3 days each week. Due to the nature of this role, there is an expectation to be comfortable working outside of a standard schedule from time to time for client needs and events. Travel is required on an as-needed basis to meet with clients, attend events, and collaborate with your team. This position involves work with a computer, requiring extended periods of sitting or standing, and regular use of hands and vision. Occasional travel is required, which could include lifting and carrying materials, and navigating airports, hotels, and other venues.
Key Responsibilities:
- Lead and Mentor: Directly manage, motivate, and develop a team of talented sales managers, fostering a collaborative and results-driven environment. Provide ongoing coaching, performance feedback, and professional development opportunities.
- Drive Revenue Growth: Achieve and exceed aggressive sales targets by actively managing and growing a portfolio of key consumer accounts across the East Coast (New York, Boston, Atlanta, Philadelphia, etc). Identify and pursue new business opportunities, expanding our client base within target categories.
- Strategic Account Management: Develop and execute comprehensive account strategies for top-tier clients across the following sectors:
- Technology
- Automotive
- Consumer Packaged Goods (CPG)
- Alcohol
- Telecommunications
- Government & Federal Agencies
- Quick Service Restaurants (QSRs)
- Retail
- Pharma
- Relationship Building: Cultivate and nurture strong, lasting relationships with key decision-makers and stakeholders at client organizations and agencies. Actively seek out and develop new relationships to expand our network.
- Sales Strategy & Execution: Contribute to and execute the overall sales strategy for the consumer vertical, identifying market trends, competitive landscapes, and opportunities for innovation.
- Market Expertise: Become a subject matter expert in our digital media offerings and the specific needs of clients within your assigned categories.
- Cross-Functional Collaboration: Work closely with internal teams including marketing, product, and operations to ensure seamless campaign execution and client satisfaction.
- Reporting & Forecasting: Provide accurate sales forecasts, pipeline reports, and market insights to senior leadership.
- Travel: Travel as needed to meet with clients, entertain and support sellers with client outings, attend industry events, and collaborate with your team.
Job Qualifications:
- The Must-Haves:
- Experienced Leader: You have a minimum of 6+ years of experience in digital media sales, with at least 4 years in a leadership or management role, successfully leading and developing sales teams.
- Digital Media Expert: You possess a deep understanding of the digital media landscape, including display, video, branded content, social first, commerce, programmatic and emerging ad technologies.
- Proven Performer: You have a demonstrated history of consistently exceeding sales quotas and driving significant revenue growth in previous roles.
- Strategic Thinker: You can develop and implement effective sales strategies that align with business objectives and market opportunities.
- Exceptional Communicator: You possess outstanding verbal and written communication skills, with the ability to articulate complex solutions clearly and persuasively.
- Relationship Builder: You're a natural at building rapport and establishing trust with clients and colleagues alike. Your network is strong, and you know how to expand it.
- Engaged & Creative: You bring enthusiasm and innovative thinking to every challenge, always looking for new ways to solve problems and create value.
- Jet-Setter: You are happy to travel for the role - as you will manage client relationships on a national level and teams based in NY.
- Go-Getter: You are proactive, self-motivated, and possess a strong sense of urgency. You thrive in a fast-paced, dynamic environment.
- Category Knowledge: While not essential, experience working with clients in the Technology, Automotive, CPG, Alcohol, Telecommunications, Government & Federal Agencies, QSRs, or Retail sectors is a plus. Knowledge of the gaming and entertainment industry is a plus.
- Not Required, but Nice-to-Have:
- Experience working with clients in the Technology, Automotive, CPG, Alcohol, Telecommunications, Government & Federal Agencies, QSRs, or Retail sectors
- Knowledge of the gaming and entertainment industry
About IGN:
IGN Entertainment, a division of Ziff Davis, is one of the world’s largest gaming and entertainment media platforms for fans to explore and celebrate games, film, TV, comic, and much more. Across its 15 digital properties, IGNE reaches more than 470 million monthly users in 100 countries and engages with 85 million fans on social media. Through its online digital store Humble Bundle, IGNE has donated over $270 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Learn more at corp.ign.com.
About Ziff Davis:
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits:
IGN Entertainment offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then IGN Entertainment is the place for you.
Compensation Range:
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The total salary compensation for this role is $240,000 - $260,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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