Director - Digital Marketing

1 Month ago • All levels

Job Summary

Job Description

The Director of Digital Marketing will lead and execute the digital marketing strategy for the IMEA region, collaborating with the marketing team to align with regional objectives. This role involves advising marketers, managing a team of digital marketing specialists, driving campaigns, and focusing on lead generation and conversion. The role demands a strong data-driven approach, strategic thinking, and effective resource allocation across campaigns. This role is a hybrid position requiring at least three days a week in the office.
Must have:
  • In-depth digital marketing expertise from search to conversion.
  • Excellent strategic and executional ability with strong communication skills.
  • Superior analytics skills to track and measure campaign performance.
  • Ability to navigate a complex, matrixed environment.
  • Experience of managing a team of digital marketing specialists.
Good to have:
  • Experience developing integrated digital marketing campaigns.
  • Demonstrated success as a strategic advisor to marketing teams.
  • Relevant qualifications/certifications in Agile program/project management.
Perks:
  • Professional development opportunities, interesting work and supportive leaders.
  • A vibrant and inclusive culture.
  • A range of career opportunities, as well as benefits and rewards to enhance your well-being.

Job Details

Company:

MMC Corporate

Description:

We are seeking a talented individual to join our Digital Marketing Team at Marsh .This role will be based in Mumbai .This is a hybrid role that has a requirement of working at least three days a week in the office

Director - Digital Marketing

As the IMEA Regional Digital Marketing Leader, you will set and execute the digital marketing strategy for the IMEA, partnering with the IMEA marketing team to ensure alignment with regional goals and objectives. You will serve as a strategic advisor to marketers while leading a team of experienced Digital Marketing managers to drive impactful campaigns and demand generation initiatives

We will count on you to:

  • Develop and implement the IMEA digital marketing strategy, bringing strong data-driven insights while ensuring alignment with our global digital marketing objectives
  • Lead and coach a team of Digital Marketing managers, driving effective campaign execution and demand generation activities across multiple channels
  • Serve as a strategic advisor to IMEA marketers, helping them optimize digital tactics and integrate them into broader marketing plans
  • Partner with IMEA marketing leadership and business stakeholders to drive lead generation, nurturing, and conversion strategies that deliver measurable results
  • Establish and refine operational frameworks, workflows, and governance models to increase efficiency and scalability of digital marketing campaigns
  • Design and execute multi-channel digital acquisition strategies that accelerate pipeline growth and support business objectives
  • Monitor campaign performance through analytics, providing actionable insights and recommendations to continuously improve ROI
  • Allocate resources effectively across campaigns, ensuring the most impactful initiatives receive the necessary support

What you need to have: 

  • Proven in-depth digital marketing expertise across the buyer journey from search to conversion, with particular strength in demand generation and campaign management, with significant experience within the financial services or professional services sector.
  • Excellent strategic and executional ability with strong communication skills  
  • Superior analytics skills to track and measure campaign performance and make data-driven decisions
  • Ability to navigate a complex, matrixed environment, balancing global CoE models with local team and business requirements
  • Experience of managing a team of digital marketing specialists

What makes you stand out?

  • Experience developing integrated digital marketing campaigns that effectively drive qualified leads and conversions
  • Demonstrated success as a strategic advisor to marketing teams, elevating their digital marketing capabilities
  • Relevant qualifications/certifications in Agile program/project management, analytics tools, and digital delivery strategies

Why join our team:

  • We help you be your best through professional development opportunities, interesting work and supportive leaders.
  • We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
  • Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, caste, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.

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About The Company

Marsh McLennan (NYSE: MMC) is the world's leading professional services firm in the areas of risk, strategy and people. The Company's 76,000 colleagues advise clients in over 130 countries. With annualized revenue approaching $17 billion, Marsh & McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh advises individual and commercial clients of all sizes on insurance broking and innovative risk management solutions. Guy Carpenter develops advancedrisk,reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer delivers advice and technology-driven solutions that help organizations meet the health, wealth and career needs of a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector and governmental clients.

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