Director Events Strategy

The Director, Events Strategy will be a visionary leader at Sphere Entertainment Co., responsible for defining the strategic direction of Sphere’s event portfolio. This role involves setting event goals, building strategic visions, and leading execution from concept to post-event analysis. The director will collaborate across the organization and with external partners to ensure events align with business priorities and brand values, delivering world-class experiences that engage audiences and support key objectives.

Must Have

• 10+ years of experience in events, experiential marketing, or strategic marketing roles
• Track record of leading high-impact events from strategy to execution
• Proven ability to set vision, define strategy, and connect event experiences to broader business goals
• Executive presence with strong verbal and written communication skills
• Ability to present ideas clearly and build credibility with senior stakeholders
• Expert project manager with strong organizational skills and attention to detail
• Adaptable and resilient, thriving in fast-paced, dynamic environments
• Highly collaborative, with the ability to influence cross-functional teams and external partners

Good to Have

• Experience in entertainment, tech, or consumer brands preferred
• Experience in large, matrixed organizations a plus
• Creative thinker with a passion for storytelling, experience design, and audience engagement
• Bias for action
• Solution-oriented mindset to challenges
• Curious, proactive, and passionate about the evolving landscape of events and experiences

Perks & Benefits

• Upskilling employees’ talents and strengths
• Robust set of tools and resources for career development
• Support for understanding interests and purpose
• Assistance in harnessing talents and obtaining skills for career advancement
• Focus on employee growth and longevity

Who are we hiring?

The Director, Events Strategy will be a visionary leader responsible for setting the strategic direction for Sphere’s events portfolio and delivering world-class experiences that elevate our brand, engage audiences, and support key business objectives. This individual will define the purpose and goals for each event or event series, inclusive of on- and off-site experiences, build and communicate clear strategic visions, and lead execution from concept through post-event analysis.

This role requires a unique blend of strategic foresight, creative thinking, operational excellence, and executive-level communication. As a senior member of the Marketing & Communications team, you’ll collaborate across the organization and with external partners to ensure that every event is aligned with our business priorities and brand values — and executed with precision. The Director Events Strategy will be based in the Las Vegas, NV office and report to the SVP Marketing & Communications for Sphere Entertainment.

What will you do?

• Set the vision and strategy for Sphere's event portfolio — aligning event experiences with company goals, audience needs, and brand positioning.
• Partner with internal stakeholders (Brand, Customer Marketing, Sales, Sponsorships, and more) to understand business needs and define event objectives, audience targeting, and desired outcomes.
• Translate business goals into holistic event strategies that span concept development, content planning, format design, experience design, and measurement.
• Lead all phases of event delivery — from initial concept through on-site execution and post-event reporting — ensuring timelines, budgets, and quality standards are consistently met.
• Own and manage relationships with executive stakeholders — ensuring alignment, setting expectations, and delivering ongoing communications and updates.
• Oversee vendor selection, negotiation, and management across all production elements, including venues, A/V, security, catering, decor, and staffing.
• Manage event budgets, ensuring fiscal responsibility while optimizing for impact and attendee experience for events on-site or at off-site location, which may include but are not limited to trade shows, conferences or other business events.
• Build scalable processes and toolkits for event planning and execution, enabling efficiency, consistency, and innovation across all touchpoints.
• Continuously evaluate event performance, attendee feedback, and business outcomes to refine future event strategies and maximize ROI.
• Serve as a trusted advisor and internal champion for event strategy, experience design, and audience engagement.

What do you need to succeed?

• 10+ years of experience in events, experiential marketing, or strategic marketing roles — with a track record of leading high-impact events from strategy to execution.
• Experience in entertainment, tech, or consumer brands preferred; large, matrixed organization experience a plus.
• Proven ability to set vision, define strategy, and connect event experiences to broader business goals.
• Executive presence with strong verbal and written communication skills; able to present ideas clearly and build credibility with senior stakeholders.
• Creative thinker with a passion for storytelling, experience design, and audience engagement.
• Expert project manager with strong organizational skills, attention to detail, and a bias for action.
• Adaptable and resilient — thrives in fast-paced, dynamic environments and brings a solution-oriented mindset to challenges.
• Highly collaborative, with the ability to influence cross-functional teams and external partners.
• Curious, proactive, and passionate about the evolving landscape of events and experiences.

#LI-Onsite