Director, Lifecycle Marketing (R27106)

Mediatonic Games

10+ Years | Cary, North Carolina, USA (On Site) | Full Time | 1 day ago

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Job Summary

Epic Games is seeking a Director, Lifecycle Marketing to lead the marketing vision and strategy for engaging players across all Epic's 1st party games. This role involves overseeing a multidisciplinary team, partnering with Product, Analytics, and Tech teams, and driving scalable, data-driven programs to enhance player acquisition, engagement, and retention globally. Responsibilities include owning lifecycle strategy, developing player journey frameworks, delivering measurable gains through optimization, enhancing messaging with automated data-driven messages, scaling campaign planning and execution, unifying lifecycle communications, and expanding team capabilities and infrastructure for a programmatic lifecycle model.

Must Have

10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast moving consumer tech.
Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement.
Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels.
Demonstrated ability to lead cross disciplinary teams and manage complex initiatives from strategy through execution.

Perks & Benefits

100% of the premiums for both you and your dependents (Medical, Dental, Vision HRA, Long Term Disability, Life Insurance)
401k with competitive match
Robust mental well-being program through Modern Health (free therapy and coaching for employees & dependents)
Company-wide paid breaks and employee events
Unlimited PTO and sick time
Paid sabbatical for 7 years of employment

Job Description

WHAT MAKES US EPIC?

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At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

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What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

Epic Games is looking for a Director, Lifecycle Marketing to lead the marketing vision and strategy for how we engage players across all of Epic’s 1st party games. You’ll oversee a multidisciplinary team spanning Lifecycle Strategy, Activation, and Operations, and partner closely with Product, Analytics, and Tech teams to bring that vision to life. You’ll drive scalable, data-driven programs that enhance player acquisition, engagement, and retention globally.

In this role, you will

Own the lifecycle strategy across key surfaces, using behavioral and predictive capabilities to sustain player engagement.
Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players.
Deliver measurable gains in engagement and monetization through experimentation, insights, and continuous optimization.
Enhance our messaging strategy with automated, data-driven messages tailored to player behavior, interests, and engagement; boosting retention, relevance, and impact.
Use automation and stronger frameworks to scale campaign planning, execution, and measurement; tightening workflows, improving documentation, enforcing schedules, and optimizing capacity so teams can focus on creativity and strategy.
Unify lifecycle communications across the FN ecosystem to create a cohesive narrative that boosts engagement, strengthens brand equity, and readies the team to adapt to any business and consumer needs
Expand team capabilities and infrastructure to scale a programmatic lifecycle model by driving personalization, faster learning, and consistent business impact.

What we're looking for

10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast moving consumer tech.
Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement.
Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels.
Demonstrated ability to lead cross disciplinary teams and manage complex initiatives from strategy through execution.
Passion for games, technology, and building systems that create meaningful consumer/player experiences.

EPIC JOB + EPIC BENEFITS = EPIC LIFE

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Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

ABOUT US

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Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.