Director, Product (Monetization)

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

At DraftKings, we’re seeking an experienced and strategic director to lead the evolution of our monetization capabilities for our North American Sportsbook Product across iOS, Android, and desktop. You will be responsible for building best in class marketing and merchandising features and tools that will unlock the ability to showcase the most relevant betting markets to the right customer at the right time in order to maximize user engagement, conversion and retention for the DraftKings Sportsbook. 

As Director of Product Management, Monetization you will join a highly collaborative group of product professionals, reporting to the head of Consumer Sportsbook Product at DraftKings. You will be responsible for leading a team of product managers focused on evolving our merchandising capabilities, promotions, content management system, and personalization. You will also ideate around, then rapidly test and iterate on new features and capabilities designed to unlock incremental monetization for the Sportsbook business. You will own the vision, strategy, goals and work closely with a focused engineering team to execute E2E to deliver meaningful results. 

What you’ll do

• Define and execute the merchandising and promotions product strategy, ensuring alignment with overall sportsbook business objectives, stakeholders, and our customers. 

• Work closely with engineering and UX teams to design and deliver innovative merchandising features. Focus on achieving clear business objectives and KPIs.

• Collaborate with sportsbook operational and marketing teams to optimize promotional campaigns and market positioning.

• Lead and mentor a team of product managers focused on monetization capabilities. Growing them individually and collectively as a high performing product team at DraftKings.

• Develop data-driven merchandising solutions to enhance promotions, offers, and personalized content. Leverage analytics and embrace a test-and-learn approach with A/B testing to measure merchandising feature effectiveness, iterate, and improve performance quickly.

• Provide weekly updates on progress, launches, experiment results, and KPI performance, ensuring transparency and alignment across the team and stakeholders.

• Ensure compliance with regulatory and responsible gaming guidelines in all merchandising efforts.

• Stay ahead of industry trends, competitor offerings, and customer behaviors to drive innovation.

What you'll bring 

• 8+ years of working experience within dynamic product management teams.

• 5+ years leading, developing, and growing product management teams. 

• Experience driving features and products, can bring people together and drive continuous engagement.

• Experience using data driven decisions to generate hypotheses, run experiments, and using analytics tools to inform product direction. 

• Ability to drive measurable outcomes, like increased engagement, conversion, and retention. You have a proven track record of delivering results.

• Demonstrated ability of producing quality and alignment across every aspect of your work, from strategy through execution.

• Exceptional teamwork and leadership skills, including the ability to take ownership of your own work while empowering your team to take accountability and foster product success. 

• Passion for sports and a deep understanding of the sports betting landscape.

• Direct experience in Sportsbook and/or real-money gaming is a strong plus

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 192,100.00 USD - 240,100.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.