Director, Research & Analytics

1 Month ago • 8 Years +

Job Summary

Job Description

Starcom is seeking a strategic and data-driven Director of Research & Analytics to lead its growing research and insights practice. This role is for a media-savvy analytics leader who excels at transforming complex data into compelling narratives and actionable business strategies. The Director will partner with internal strategy, planning, and client teams to advance research capabilities and deliver cutting-edge insights for smarter media decisions. Responsibilities include owning and evolving research and analytics capabilities, overseeing Media Mix Modeling (MMM), designing audience segmentation studies, synthesizing data sources into cohesive narratives, serving as a senior strategic advisor to clients, collaborating cross-functionally, staying abreast of industry trends, and managing a high-performing team of analysts and researchers.
Must have:
  • 8+ years in research/analytics/strategy
  • Expertise in Media Mix Modeling (MMM)
  • Deep knowledge of media channels and measurement
  • Experience with audience segmentation
  • Exceptional communication and presentation skills
  • Strong leadership and team management experience
  • Bachelor's degree
Good to have:
  • Proficiency in Excel, PowerPoint, Tableau
  • Experience with statistical platforms (R, Python, SAS)
  • Advanced degree in Marketing, Statistics, or Economics
Perks:
  • Work with top-tier clients
  • Collaborative and innovative team environment
  • Opportunity to shape data-driven marketing

Job Details

Company description

Company logo


Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well recognised agency with credentials:

  • Great Places to Work certified two years in a row
  • Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
  • 2022 Media Agency of the Year
  • 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.


Overview

We are seeking a strategic and data-driven Director of Research & Analytics to lead our growing research and insights practice. This role is ideal for a media-savvy analytics leader who thrives on translating complex data into compelling narratives and actionable business strategies. You will be a critical partner to internal strategy, planning, and client teams—responsible for driving our research capabilities forward and delivering cutting-edge insights that fuel smarter media decisions.


Responsibilities

  • Lead Research Strategy: Own and evolve the agency’s research and analytics capabilities, including primary and secondary research, quantitative and qualitative methodologies, and advanced modeling techniques.

  • Media Mix Modeling (MMM): Oversee the development, execution, and interpretation of MMMs to optimize cross-channel media performance and ROI.

  • Audience Insights: Design and deliver audience segmentation studies that guide targeting, personalization, and media strategy.

  • Insights Development: Synthesize multiple data sources (MMM, consumer research, platform analytics, 1P/3P data, etc.) into cohesive narratives that inform client strategy and inspire creative.

  • Client Consulting: Serve as a senior strategic advisor to clients, presenting findings and recommendations clearly and persuasively.

  • Collaboration & Integration: Work cross-functionally with planning, strategy, media, and data science teams to ensure insights are embedded throughout the campaign lifecycle.

  • Innovation & Thought Leadership: Stay ahead of industry trends, research methodologies, and measurement frameworks to keep the agency and our clients at the forefront of media analytics.

  • Team Leadership: Manage and mentor a high-performing team of analysts and researchers; foster a culture of curiosity, rigor, and continuous learning.

Qualifications

  • 8+ years of experience in research, analytics, or strategy roles within a media agency, consultancy, or similar environment.
  • Proven expertise in media mix modeling (MMM), including vendor management and interpretation of model outputs.
  • Deep knowledge of media channels (TV, digital, social, CTV, etc.) and their respective measurement strategies.
  • Hands-on experience with audience segmentation, brand tracking, and consumer journey mapping.
  • Exceptional communication skills – both written and verbal – with a demonstrated ability to translate data into compelling stories for executive-level audiences.
  • Strong leadership skills with experience managing teams and collaborating cross-functionally.
  • Proficiency in tools such as Excel, PowerPoint, Tableau, and statistical platforms (e.g., R, Python, SAS) is a plus.
  • Bachelor’s degree required; advanced degree in Marketing, Statistics, Economics, or a related field preferred.

Additional information

Why Join Us

  • Work with top-tier clients across diverse industries
  • Be part of a collaborative, forward-thinking team that values innovation and impact
  • Opportunity to shape the future of data-driven marketing in a media-first world

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

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