Director, Programmatic

Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that happen to deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.

The Precision Enablement Team acts as PMX’s Programmatic Center of Excellence, setting and upholding standards and best practices for programmatic activation, strategy, and innovation across PMX agencies. The team achieves this via both inbound and outbound communication with agency programmatic teams. Precision Enablement strives to be the first point of contact for teams in need of resources, while also driving adoption of PMX investment best practices, objectives, and solutions. Rather than working for a single client, the team’s work impacts all clients.

Overview

The Director, Precision Enablement reports to the VP, Precision Enablement and is a leader on the Precision Enablement team. The Director is encouraged to be a subject matter expert for active trading teams and therefore must have a deep understanding of major programmatic platforms and the way partners integrate and interact across the digital marketplace. The Director is a key conduit between PMX and agency programmatic teams. They will work with agency programmatic leads and client programmatic leads within assigned agencies to make sure teams follow industry standards and apply innovative technologies.

The Director will lead projects and collateral development supporting PMX initiatives. They will be expected to identify areas of opportunity for agency programmatic teams to enhance their strategies, technologies, and tactics, and in turn create processes and materials to support those enhancements. They will partner with the VP to determine areas of opportunity that will impact the Precision’s team’s priorities and provide feedback to PMX leadership about the day to day needs of agency programmatic and investment teams. Self-starters and people who are naturally curious and comfortable working in grey space are successful in this role.

Responsibilities

• Lead programmatic activation content development, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces
• Become a trusted advisor to key agency programmatic leads and their teams
• Build relationships with PMX team leads to support their product development
• Identify trends and areas of opportunity for product and/or collateral development
• Curate first-to-market solutions – inclusive of activation support, collateral development, and testing frameworks
• Identify and document FAQs, automating responses to common agency questions
• Lead development of custom content based on ad hoc requests from agency teams
• Manage day-to-day priorities & mentorship for a team of programmatic activation experts
• Lead account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
• Identify clients that are candidates for priority solutions and help with stewarding clients into best-in-class landing pads
• Oversee assessments and guide agency teams on recommendations
• Stay informed about industry trends and advise on the use of new ad formats, technologies, channels, platforms, etc. based on agency, industry, and client priorities

Qualifications

• Lead programmatic activation content development, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces
• Become a trusted advisor to key agency programmatic leads and their teams
• Build relationships with PMX team leads to support their product development
• Identify trends and areas of opportunity for product and/or collateral development
• Curate first-to-market solutions – inclusive of activation support, collateral development, and testing frameworks
• Identify and document FAQs, automating responses to common agency questions
• Lead development of custom content based on ad hoc requests from agency teams
• Manage day-to-day priorities & mentorship for a team of programmatic activation experts
• Lead account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
• Identify clients that are candidates for priority solutions and help with stewarding clients into best-in-class landing pads
• Oversee assessments and guide agency teams on recommendations
• Stay informed about industry trends and advise on the use of new ad formats, technologies, channels, platforms, etc. based on agency, industry, and client priorities

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.