Services Partner Manager

Sprinklr is seeking a Services Partner Manager to identify, onboard, and nurture strategic partners across APJI markets. This role involves building strong relationships with partner executives, managing financial forecasts, purchase orders, and invoices, and owning the regional partner forecast and quarterly budget. The manager will develop frameworks to scale the partner ecosystem, drive partner enablement, and establish performance review processes. Key responsibilities also include developing joint business plans, collaborating with sales and marketing for pipeline generation, and ensuring operational excellence in partner agreements and CRM.

Must Have

• Identify, onboard, and nurture strategic partners across APJI markets.
• Develop and maintain accurate financial forecasts, manage purchase orders and invoices.
• Own and manage the regional partner forecast and quarterly budget.
• Develop frameworks to scale the partner ecosystem and drive partner enablement.
• Establish and manage a periodic partner performance review process.
• Develop joint business plans and collaborate with sales/marketing for pipeline generation.
• Manage partner agreements, compliance, and governance.
• 5+ years of experience in partner management, alliances, or business development in SaaS or enterprise technology within APAC.
• Strong understanding of CXM, social media, and digital transformation trends in APJI markets.
• Excellent communication, negotiation, and relationship-building skills.
• Fluency in English.

Good to Have

• MBA preferred.
• Additional APJI languages are a plus.

Perks & Benefits

• Comprehensive suite of benefits for well-being
• Voluntary healthcare coverage
• Paid time off to recharge
• Open Mentoring Program for growth

Job Description

Key Responsibilities

Strategic Partnership Management

• Identify, onboard, and nurture strategic partners across APJI markets.
• Build strong relationships with partner executives and key stakeholders in diverse geographies.

Forecasting & Budget Management

• Budget Forecasting: Develop and maintain accurate financial forecasts to support strategic planning and resource allocation.

Responsible for Ratecard negotiation and alignment.

• Purchase Order Management: Create and process purchase orders in alignment with organisational policies and vendor agreements.
• Invoice Review and Approval: Validate and approve invoices to ensure compliance with contractual terms and budgetary constraints.
• Own and manage the partner forecast for the region, ensuring accuracy and alignment with quarterly and annual targets.
• Allocate and track quarterly budget for partner programs, enablement, and co-marketing initiatives.
• Coordinate with pre-sales teams to develop co-delivery or partner delivery models/plan to ensure appropriate margin

Partner Ecosystem Enablement & Scalability

• Develop frameworks to scale the partner ecosystem, ensuring readiness for growth and market expansion.
• Drive partner enablement and training guidelines, ensuring partners have access to the same upskilling opportunities as Sprinklr consultants.

Performance Management & Governance

• Establish a periodic partner performance review process, including:
• Templates and cadence for reviews.
• Key metrics: utilization, escalations, account health, positive renewal impact, CHI scores, and revenue contribution.
• Implement a Partner Improvement Plan (PIP) procedure and template for underperforming partners, ensuring clear expectations and timelines for improvement.

Go-to-Market & Revenue Growth

• Develop joint business plans tailored to APJI market needs.
• Collaborate with regional Sales and Marketing teams to generate pipeline through partner-led opportunities.
• Track and report on partner performance metrics and revenue contribution for APJI.

Operational Excellence

• Manage partner agreements, compliance, and governance in accordance with regional regulations.
• Engage with internal Professional Services leaders to ensure smooth coordination and communication of Professional Services activities for subcontractors.
• Coordinate with Sales team to facilitate partner selection & shape the most appropriate (co)delivery model for each opportunity.
• Maintain accurate records in CRM and partnership management tools.

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 5+ years of experience in partner management, alliances, or business development in SaaS or enterprise technology within APAC.
• Strong understanding of CXM, social media, and digital transformation trends in APJI markets.
• Proven track record of driving revenue through partnerships in a regional capacity.
• Excellent communication, negotiation, and relationship-building skills across diverse cultures.
• Ability to work in a fast-paced, global environment and manage multiple priorities.
• Fluency in English; additional APJI languages are a plus.