Email Marketing Specialist

About the role

We’re looking for an Email Marketing Specialist to run and scale our email marketing and outbound programs. In this role, you’ll drive new business opportunities through strategic cold outbound campaigns, engagement optimization, and lifecycle marketing to nurture both potential and current customers. This isn’t a spray-and-pray email system—we focus on creating meaningful content touchpoints with our valued prospects, clients, and industry influencers. You will have the freedom to experiment, be creative, and innovate.

Responsibilities include:

• Build and maintain clean, segmented, high-quality email lists
• Own email domain management (warm-up, rotation, health monitoring)
• Coordinate with content, product, and research teams to gather email content
• Create personalized email sequences for different prospect segments and buyer journeys
• Manage the email calendar across product updates, campaigns, webinars, and research
• Analyze campaign performance and iterate on messaging, timing, and targeting
• Test and scale new outbound experiments (e.g., direct mail, LinkedIn outreach, enrichment tools)

This role requires working out of our Salt Lake City office four days per week.

Who you are

• Empathetic, low ego, and a humble team player
• Ambitious, self-motivated, and persistent
• Great writer with strong attention to detail
• Quickly picks up new tools and technical concepts
• Has a track record of excellence in previous roles
• At least 2 years of experience in a role focused on email outreach

Bonus points for…

• Experience with cold outbound platforms like Instantly.ai, Smartlead, or similar tools
• Proficiency in email marketing automation platforms such as Customer.io, HubSpot, or Marketo
• Experience with prospecting tools like Apollo, ZoomInfo, or Sales Navigator
• Knowledge of email deliverability, list hygiene, and compliance best practices
• Experience marketing SaaS products to technical audiences

Benefits

• Competitive salary and meaningful equity in a high-growth startup
• 401(k) with 4% match
• Unlimited PTO
• Fully covered medical insurance

What we care about at DX

Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can’t control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible.