European and American Creative Manager

19 Hours ago • All levels

Job Summary

Job Description

1. Responsible for the creative content of overseas game advertising, including but not limited to copywriting, script design, storyboard design, etc., to ensure the quality and effect of advertising creativity. 2. Responsible for tracking the entire process of advertising creative production, including but not limited to writing requirement documents, providing effective feedback, controlling the quality of the finished product delivery, etc., to ensure that the creativity is completed on time and in quality, and responsible for the final results of the advertising. 3. Pay attention to industry emerging trends, competitor dynamics and user preferences, combined with product features, update and iterate creative ideas and output strategies.
Must have:
  • Oversee creative content for overseas game advertising (copywriting, script design).
  • Manage the entire advertising creative production process.
  • Stay informed of industry trends, competitors and user preferences.

Job Details

1. 负责海外游戏买量广告的创意内容,包括不限于文案撰写、脚本设计、分镜设计等,确保广告创意的质量和效果. 2. 负责跟进广告创意制作全流程,包括不限于撰写需求文档,提供有效反馈,把控成片交付质量等,确保创意按时按质完成,并对广告的最终结果负责. 3. 关注行业新兴趋势、竟品动态和用户偏好,结合产品特色,更新迭代创意思路和产出策略.

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