Event Marketing Manager

The Event Marketing Manager will drive SmartBear's presence at top-tier industry events, creating unforgettable brand moments that fuel pipeline growth. This role involves leading end-to-end strategy and execution for high-impact tradeshows and regional events, ensuring alignment with GTM priorities. Responsibilities include planning, coordinating logistics, managing vendors, designing booths, and tracking KPIs to optimize future event ROI.

Must Have

• 2-4 years of experience planning and managing large tradeshows and events.
• Strong project management and organizational skills.
• Ability to manage multiple events simultaneously.
• Knowledge of event technology platforms (e.g., Cvent, Splash, ON24).
• Familiarity with CRM/marketing automation tools (e.g., Salesforce, Marketo).
• Excellent communication, negotiation, and vendor management skills.
• Data-driven mindset with experience measuring event ROI and pipeline contribution.
• Ability to travel for events (20-30%).

Good to Have

• B2B SaaS experience

Perks & Benefits

• Career growth opportunities
• Investment in employee success and collaborative workspaces
• Birthday off
• People and Culture organization focused on holistic well-being
• Celebration of diversity for better outcomes
• Performance-based bonuses for eligible roles
• Generous benefits package supporting health and well-being
• Flexible time off
• Hybrid work options
• Professional development opportunities
• Inclusive, collaborative culture

Event Marketing Manager

• Drive SmartBear’s presence at top-tier industry events, creating unforgettable brand moments that fuel pipeline growth.
• Lead end-to-end strategy and execution for high-impact tradeshows and regional events that put SmartBear in front of key buyers.
• Shape how SmartBear shows up in the market by delivering polished, high-energy, and ROI-positive event experiences.

About the Role

• Plan, coordinate, and execute a variety of events, including large tradeshows, regional sales events, executive roundtables, and internal company meetings.
• Collaborate with sales, product marketing, and demand generation teams to ensure event strategies align with GTM priorities and target ICPs.
• Manage event logistics, including venue selection, vendor coordination, booth design, shipping, and on-site execution.
• Ensure the company’s brand is consistently represented across all events.
• Partner with creative teams to produce event materials such as signage, giveaways, presentations, and digital assets.
• Track event KPIs, measure ROI, and provide insights and recommendations to optimize future events.

We are looking for you if you have

• 2–4 years of experience planning and managing large tradeshows and events (B2B SaaS experience a plus).
• Strong project management and organizational skills, with the ability to manage multiple events simultaneously.
• Knowledge of event technology platforms (e.g., Cvent, Splash, ON24) and CRM/marketing automation tools (e.g., Salesforce, Marketo).
• Excellent communication, negotiation, and vendor management skills.
• A data-driven mindset with experience measuring event ROI and pipeline contribution.
• Ability to travel for events (20–30%).

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.