- Member Engagement & Lead Qualification (Top of Funnel)
- Conduct introductory calls with new FAIR Institute members to understand their goals and use cases.
- Identify and qualify opportunities for partner solutions.
- Provide personalized recommendations: FAIR training, events, executive briefings, or chapter participation.
- Manage leads in CRM and maintain clean campaign tagging and status updates in Salesforce.
- Sales & Revenue Responsibilities
- Own a monthly quota for FAIR training course sales (e.g., FAIR-TPRM, FAIR Foundations).
- Drive ticket sales to FAIR Institute events (FAIRCON, Summits, chapter events).
- Identify opportunities for corporate memberships and book meetings with the Director of Business Development and/or the Managing Director.
- Drive contributing memberships, which are individual paid memberships with privileges beyond the free general membership offering.
- Follow up on inbound interest and guide prospects through enrollment, registration, and follow-ups.
- Partner with the Technical Advisor SDR team to turn member interest for FAIR-based software solutions into actual sales opportunities.
- Marketing & Campaign Collaboration
Collaborate with the FAIR Institute and the technical advisor's marketing team to design engaging email and social media campaigns aligned to quarterly objectives (e.g., FAIRCON theme, product updates, new standards).
- Support segmentation and personalization efforts to increase engagement and conversion.