Field Marketing Manager - NorAm

This position is a great opportunity for a motivated, creative, and passionate marketing professional with proven ability to plan and execute multi-channel B2B marketing campaigns that start conversations and drive and accelerate pipeline. The role involves designing and executing multi-channel campaigns, owning marketing sourced pipeline and booking targets, managing the marketing budget, and building partnerships with the NORAM Sales leadership team. It also requires building messaging strategies, collaborating on events, and identifying growth opportunities for FICO.

Must Have

• Design and execute well-orchestrated multi-channel marketing campaigns
• Knowledge of ABM strategies and ways to scale 1:1 and 1:Few campaigns
• Own marketing sourced pipeline and booking targets
• Manage allocated marketing budget
• Build and maintain partnership with the NORAM Sales leadership team
• Build messaging strategies and messaging for emails, webinars, and events
• Collaborate with events team to plan and execute outstanding tradeshows and customer-specific events
• Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year regional strategy
• Deep knowledge of complex selling environments in the B2B technology world
• Maturity and skill in collaborating with senior executives, customers, and sales teams
• Creative skills in both communications and problem solving
• Expert in using metrics and marketing performance measurement
• Outstanding writing and presentation skills
• Strong experience using GenAI to develop demand generation and event content and personalize content to specific personas and accounts
• Knowledge and experience in building demand marketing plans
• Bachelor’s degree, preferably in a marketing or related field

Good to Have

• A passion for technology, learning, and creativity

Perks & Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

“This position is a great opportunity for a motivated, creative, and passionate marketing professional with proven ability to plan and execute multi-channel B2B marketing campaigns that start conversations and drive and accelerate pipeline.” - Vice President, Demand Generation

What You’ll Contribute

• Design and execute well-orchestrated multi-channel marketing campaigns incorporating email, webinars, advertising, tradeshows, customer-specific events, and other tactics to drive customer engagement and incremental bookings and revenue.
• Knowledge of ABM strategies and ways to scale 1:1 and 1:Few campaigns.
• Own marketing sourced pipeline and booking targets.
• Manage to be allocated marketing budget.
• Build and maintain partnership with the NORAM Sales leadership team and nurture relationships with account managers and other internal stakeholders.
• Build messaging strategies and messaging for emails, webinars, and events collaborating with product marketing and other internal stakeholders.
• Collaborate with events team to plan and execute outstanding tradeshows and customer-specific events.
• Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year regional strategy.

What We’re Seeking

• Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline.
• Maturity and skill in collaborating with senior executives, customers, and sales teams to align on goals and work through business challenges.
• Creative skills in both communications and problem solving.
• Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment.
• Outstanding writing and presentation skills.
• A passion for technology, learning, and creativity.
• Strong experience using GenAI to develop demand generation and event content and personalize content to specific personas and accounts.
• Knowledge and experience in building demand marketing plans.
• Bachelor’s degree, preferably in a marketing or related field.

Our Offer to You

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
• The targeted base pay range for this role is: $91,000 to $143,000 with this range reflecting differences in candidate knowledge, skills and experience.

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Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide:

• Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.
• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.
• Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy