Marketing Associate

The Marketing Associate will assist in launching and managing paid marketing campaigns on platforms like Google Ads, Meta, and Unity Ads, monitoring performance, and optimizing for KPIs such as CPI, CTR, and ROAS. Responsibilities also include A/B testing, keyword research, and collaborating with creative and product teams to enhance app store listings and user acquisition strategies. The role requires strong analytical skills, proficiency in data analysis tools, and an interest in the gaming industry, with 3-6 months of experience in digital or performance marketing.

Must Have

• Assist in launching and managing paid marketing campaigns.
• Monitor and optimize campaign performance for KPIs.
• Support A/B testing for ad creatives and strategies.
• Conduct keyword research and competitor analysis.
• Collaborate with designers to improve app store listings.
• Track app rankings and conversion rates.
• Analyze campaign data using Firebase, Appsflyer, Data Studio.
• Prepare performance reports and share insights.
• Bachelor's or Master's degree in Marketing or related field.
• 3-6 months experience in digital, ASO, or performance marketing.
• Basic understanding of paid user acquisition and analytics tools.
• Strong analytical and problem-solving skills.
• Proficiency in Excel/Google Sheets.

Good to Have

• Internship or project experience in digital marketing, ASO, or performance marketing.
• Basic data analysis or reporting experience.
• A proactive learner with an interest in the gaming industry and player behavior.

Key Responsibilities:

• Assist in launching and managing paid marketing campaigns on platforms like Google Ads, Meta, Unity Ads, and other UA networks.
• Monitor campaign performance daily, optimize for KPIs such as CPI, CTR, ROAS, and retention.
• Support A/B testing for ad creatives, copy, and targeting strategies.
• Conduct keyword research, competitor benchmarking, and trend analysis for app store listings.
• Collaborate with designers and copywriters to improve app visuals, icons, screenshots, and descriptions.
• Track app rankings and conversion rates to identify improvement opportunities.
• Collect and analyze campaign data using tools like Firebase, Appsflyer, Data Studio, or Excel/Sheets.
• Prepare performance reports and share insights with the marketing and product teams.
• Contribute ideas to improve marketing performance and user acquisition strategies.
• Work closely with creative, product, and analytics teams to align marketing goals with game performance.
• Stay updated on the latest mobile marketing trends, ad networks, and platform policies.
• Participate in brainstorming sessions for new campaign ideas and growth strategies.

Qualifications:

• Bachelor’s or Master’s degree in Business, Commerce, Marketing, or a related field (preferred).
• 3 - 6 months of experience in digital marketing, ASO, or performance marketing — internship or project experience is a plus.
• Basic understanding of paid user acquisition, ad platforms, and app analytics tools.
• Strong analytical and problem-solving skills with attention to detail.
• Proficiency in Excel/Google Sheets; basic data analysis or reporting experience is an advantage.
• A proactive learner with an interest in the gaming industry and player behavior.