Product Marketing Specialist

Guardian is seeking a strategic Product Marketing Specialist for its Group Benefits team. This role involves supporting go-to-market strategy, campaign execution, messaging, and sales enablement. The specialist will collaborate cross-functionally with product, sales, and other marketing teams to ensure offerings resonate with brokers, employers, and employees, contributing to a dynamic and innovative marketing environment.

Must Have

• Craft clear, compelling product positioning.
• Produce dynamic marketing materials.
• Develop messaging communicating product value.
• Support targeted marketing campaigns.
• Monitor market and competitor trends.
• Collaborate on sales enablement tools.
• Manage marketing material compliance review.
• Bachelor’s degree in marketing or related field.
• 2-5 years in product or B2B marketing.
• Detail-oriented, proactive, collaborative.
• Manage multiple projects cross-functionally.
• Strong communication skills.
• Proficiency in MS Office Suite.

Good to Have

• Experience in insurance, employee benefits, or healthcare.

Perks & Benefits

• Support and flexibility to achieve professional and personal goals.
• Skill-building, leadership development, and philanthropic opportunities.
• Contemporary, supportive, flexible, and inclusive benefits and resources.

About us:

At Guardian, our mission is to simplify employee benefits insurance, making it easy to understand, choose, and use, while maintaining an energetic and enjoyable work environment. Our culture is grounded in core values: “We believe people count,” “We do the right thing,” “We courageously shape our future together,” and “We go above and beyond for those we serve.”

If these principles resonate with you, consider joining us as an experienced, results-oriented, and enthusiastic Product Marketing Specialist on our Product Marketing Team for Group Benefits.

About the role

We’re looking for a strategic minded Product Marketing Specialist to join our growing team to support go-to-market strategy, campaign execution, messaging, and sales enablement assets — focusing on alignment to organizational goals. You’ll collaborate cross-functionally with product, sales, enrollment, claims, customer experience, and other marketing functions to ensure our offerings resonate with brokers, employers, and employees.

Become part of Guardian’s dynamic, award-winning marketing team where collaboration and innovation drive every project. If you are eager to take on meaningful work and grow in your career, this is the place for you.

Key responsibilities

• Partner with the product team to craft clear, compelling positioning for both new and existing offerings — highlighting what sets our offerings apart in a competitive market.
• Collaborate across teams to produce dynamic marketing materials — from presentations and overview flyers to digital content—that tell the story of our products with clarity and impact.
• Craft messaging and positioning that clearly communicates product value to target audiences. And champion our cross-product messaging across all marketing channels, ensuring a unified value proposition and consistent communication.
• Support the planning and rollout of targeted marketing campaigns designed to boost awareness and engagement. Monitor performance and provide actionable insights to optimize results.
• Stay abreast of market and competitor trends, identify key audiences, and inform strategic marketing decisions.
• Work hand-in-hand with product managers, sales, customer intelligence, and other marketing partners to develop tools and insights needed for success.
• Manage the review process for marketing materials, ensuring all assets meet compliance and regulatory standards while maintaining creative integrity.
• Other duties and responsibilities as assigned.

Your experience and skills

• Bachelor’s degree in marketing, communications, business, or related field
• 2–5 years of experience in marketing, preferably in product marketing or B2B marketing.
• Experience in insurance, employee benefits, or healthcare is a plus.
• Detail-oriented and proactive, with a collaborative mindset and a great eagerness to learn
• Comfortable working cross-functionally and managing multiple projects simultaneously.
• Strong communicator with a knack for turning complex ideas into clear, compelling messages.
• Proficiency in MS Office Suite (Excel, Word, PowerPoint)

Location

• The primary location for this position is Holmdel, NJ , we will also consider Hudson Yards, NYC or Bethlehem, PA with a requirement for 2-3 days in the office each week.

Salary Range:

$69,380.00 - $104,067.50

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits

. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com

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Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.

About Guardian

Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com

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