The Marketing Director at Techland will lead the global publishing transformation, defining and integrating the entire marketing ecosystem from brand vision to execution across communications, user acquisition, and performance. This leadership role involves architecting marketing frameworks, leading a multidisciplinary team, and ensuring integrated campaigns are emotionally resonant and commercially effective. The director will drive the studio's publishing evolution, redefining audience connection, cultivating brand loyalty, and scaling global marketing capabilities to match the ambition of Techland's games.

Must Have

• Define and lead global marketing strategy (brand, communications, UA, performance)
• Build and evolve Techland’s marketing framework
• Collaborate with Product, Publishing, and Creative leadership on franchise positioning
• Lead planning and execution of multi-phase global campaigns
• Establish and track marketing KPIs
• Oversee development of high-quality creative assets
• Foster collaboration and mentor cross-functional teams
• Partner with Business Intelligence and Finance for ROI models
• Build cross-departmental bridges with Game Development
• Champion innovation and experimentation
• Manage external partners (agencies, media platforms)
• Serve as a key voice in publishing leadership
• 10+ years senior marketing experience (AAA gaming, entertainment, or consumer tech)
• Proven success leading global, multi-channel campaigns
• Expertise in brand strategy, digital performance marketing, user acquisition
• Strong leadership and team-building skills
• Excellent understanding of global media ecosystems
• Analytical mindset
• Exceptional communication and presentation skills
• Experience managing large budgets and complex stakeholder relationships
• Fluent in English

Good to Have

• Experience launching or revitalizing major franchises
• Familiarity with live-service or games-as-a-service models
• Understanding of the creator and influencer economy
• Experience working across diverse global markets
• Passion for games, storytelling, and connecting creative vision with commercial success
• Proficiency in Polish or additional languages

Perks & Benefits

• A dedicated Buddy who will support you in your daily tasks
• Private medical care
• Life insurance
• Pro-health campaigns
• Gifts for different occasions
• An outstanding work atmosphere in a highly-skilled team of professionals
• Flexible working hours
• No dress code
• Full support of the dedicated HR Business Partner
• A dedicated development budget for each employee
• Extra two paid days for training and CSR
• Stable career paths
• Extensive internal and external training
• Financing of English and Polish language classes
• State-of-the-art offices filled with chillout zones
• A fully equipped kitchen
• A gym (Wrocław office)
• A free car park (Warsaw limited amount of space)

Company Description

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wroclaw and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development.

We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players.

We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.

Job Description

The Marketing Director is the cornerstone of Techland’s global publishing transformation, responsible for defining, integrating, and leading every facet of our marketing ecosystem, from high-level brand vision to execution across communications, user acquisition, and performance. This is a pivotal leadership position that unites creative excellence with commercial accountability, ensuring that every player touchpoint, from first reveal to years-long engagement, is intentional, immersive, and measurable.

You will architect the marketing frameworks that define how Techland’s stories are told and experienced. Working at the intersection of strategy, creativity, and analytics, you will lead a multidisciplinary team spanning brand management, communications, community, UA, and creative production. Your mission is to build an agile, player-first marketing organization capable of delivering integrated campaigns that are as emotionally resonant as they are commercially effective.

This role requires an individual who combines a director’s vision with a tactician’s precision, a marketing leader who can set a global strategy, inspire cross-functional teams, and roll up their sleeves to ensure executional excellence. You will play a defining role in shaping how the world perceives Techland, balancing the artistry of storytelling with the rigor of performance measurement.

As Techland’s Marketing Director, you’ll be part of the leadership team driving the studio’s publishing evolution, helping transform a developer-driven legacy into a modern, player-centric publishing powerhouse. You will not just manage campaigns; you will redefine how we connect with audiences, cultivate long-term brand loyalty, and scale our global marketing capabilities to match the ambition of our games.

Key Responsibilities

• Define and lead the global marketing strategy across brand, communications, user acquisition, and performance marketing, ensuring all efforts ladder up to Techland’s creative and commercial goals
• Build and evolve Techland’s marketing framework, introducing structure, accountability, and scalable workflows that empower teams to execute efficiently and creatively
• Collaborate with Product, Publishing, and Creative leadership to define franchise positioning, visual identity, and narrative pillars that guide every campaign
• Lead the planning and execution of multi-phase global campaigns, including reveals, launch windows, and long-term live-service engagement cycles
• Establish and track marketing KPIs that connect creative output to tangible business performance, awareness, engagement, acquisition, and retention
• Oversee the development of high-quality creative assets, ensuring world-class execution across trailers, key art, digital advertising, and social media
• Foster a culture of collaboration and creative bravery, mentoring cross-functional teams across Brand, Comms, UA, and Creative Production to achieve cohesive, impactful results
• Partner with Business Intelligence and Finance to align forecasts, ROI models, and spend efficiency across all paid and organic channels
• Build strong cross-departmental bridges with Game Development, ensuring marketing narratives reflect and enhance the player’s in-game experience
• Champion innovation and experimentation, embracing new platforms, influencer ecosystems, and content formats to keep Techland’s campaigns ahead of industry trends
• Manage relationships with external partners, including agencies, media platforms, and co-marketing collaborators, ensuring creative and operational alignment
• Serve as a key voice in Techland’s publishing leadership team, contributing to strategic planning, resource allocation, and long-term brand architecture
• Lead by example, balancing creative vision, data literacy, and executional discipline in equal measure

Qualifications

• 10+ years of senior marketing experience, ideally in AAA gaming, entertainment, or consumer technology
• Proven success leading global, multi-channel campaigns from concept through post-launch optimization
• Demonstrated expertise in brand strategy, digital performance marketing, and user acquisition
• Strong leadership and team-building skills, with experience mentoring senior managers and cross-disciplinary creative teams
• Excellent understanding of global media ecosystems, including social, paid, owned, and influencer channels
• Analytical mindset, capable of translating data insights into creative and strategic action.
• Exceptional communication and presentation skills, with comfort working at both executive and hands-on levels
• Experience managing large budgets, complex stakeholder relationships, and concurrent global initiatives
• Fluent in English; proficiency in Polish or additional languages is a plus

Nice to Have

• Experience launching or revitalizing major franchises, establishing long-term brand identities that evolve with their communities
• Familiarity with live-service or games-as-a-service models, including retention and engagement strategies
• Understanding of the creator and influencer economy, and its integration into campaign planning
• Experience working across diverse global markets, balancing cultural nuance with unified brand strategy
• Passion for games, storytelling, and the art of connecting creative vision with commercial success

Additional Information

What we offer:

• A dedicated Buddy who will support you in your daily tasks.
• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).