Lifecycle Marketing Specialist

The Lifecycle Marketing Specialist will design and execute Techland’s global player engagement and retention programs, ensuring players stay connected, informed, and inspired. This role involves architecting communication touchpoints across email, CRM, and in-game channels to deepen emotional connection and extend player lifetime value. It's a creative and analytical role, using data to segment audiences and deliver personalized messaging, collaborating with Product, Community, and Creative teams to build a cohesive engagement ecosystem. The mission is to foster sustained, intelligent, and player-first relationships.

Must Have

• Design and implement player lifecycle strategies covering onboarding, engagement, retention, and reactivation across multiple Techland titles
• Develop personalized, data-informed CRM campaigns that nurture long-term player relationships and community growth
• Collaborate with BI and Data Science teams to build segmentation models that identify player behavior patterns and opportunities for optimization
• Manage the creation and delivery of automated communication flows, including emails, push notifications, and in-game messages
• Plan and execute regular player engagement calendars, connecting live updates, content drops, and events
• Work with Product and Creative teams to align lifecycle messaging with in-game progression and player motivation loops
• Define and monitor key retention metrics, including session frequency, churn rates, reactivation success, and engagement depth
• A/B test messaging, creative formats, and timing strategies, continuously improving effectiveness and personalization
• Maintain a unified brand voice across all lifecycle communications
• Collaborate with regional teams to adapt global lifecycle campaigns for cultural and linguistic relevance
• Contribute to the integration of CRM data systems, ensuring seamless interoperability with UA, analytics, and publishing pipelines
• Participate in post-campaign analysis, turning results into actionable insights for future engagement strategies

Good to Have

• Experience with live-service or games-as-a-service models and their unique retention challenges
• Familiarity with personalization engines, segmentation logic, or predictive modeling
• Understanding of player motivation psychology and how to craft emotionally rewarding touchpoints
• Passion for building long-term player communities through smart, data-driven storytelling

Perks & Benefits

• A dedicated Buddy who will support you in your daily tasks
• Private medical care
• Life insurance
• Pro-health campaigns
• Gifts for different occasions
• An outstanding work atmosphere in a highly-skilled team of professionals
• Flexible working hours
• No dress code
• Full support of the dedicated HR Business Partner
• Many opportunities for personal development
• A dedicated development budget for each employee
• Extra two paid days for training and CSR
• Stable career paths
• Extensive internal and external training
• Financing of English and Polish language classes
• State-of-the-art offices filled with chillout zones
• A fully equipped kitchen
• A gym (Wrocław office)
• A free car park (Warsaw limited amount of space)

Company Description

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wroclaw and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development. We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players. We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.

Job Description

The Lifecycle Marketing Specialist is responsible for designing and executing Techland’s global player engagement and retention programs. ensuring that players who enter our worlds stay connected, informed, and inspired over time. This role sits at the intersection of storytelling, behavioral data, and product experience, transforming player journeys into continuous, meaningful relationships.

You will architect the communication touchpoints that connect millions of players with Dying Light and Techland’s future titles across email, CRM, and in-game channels. From onboarding flows and loyalty campaigns to reactivation journeys, your work will deepen emotional connection and extend the lifetime value of every player.

This is both a creative and analytical role: you will use data to segment audiences, identify key lifecycle stages, and deliver personalized, contextually relevant messaging that feels human, not automated. You’ll collaborate closely with the Product, Community, and Creative teams to ensure every player interaction, from a newsletter to an in-game announcement, contributes to a cohesive, living ecosystem of engagement.

Ultimately, your mission is to make Techland’s marketing feel less like a campaign and more like a relationship, sustained, intelligent, and genuinely player-first.

Key Responsibilities:

• Design and implement player lifecycle strategies covering onboarding, engagement, retention, and reactivation across multiple Techland titles
• Develop personalized, data-informed CRM campaigns that nurture long-term player relationships and community growth
• Collaborate with BI and Data Science teams to build segmentation models that identify player behavior patterns and opportunities for optimization
• Manage the creation and delivery of automated communication flows, including emails, push notifications, and in-game messages, ensuring relevance and tone alignment with Techland’s voice
• Plan and execute regular player engagement calendars, connecting live updates, content drops, and events into coordinated lifecycle moments
• Work with Product and Creative teams to align lifecycle messaging with in-game progression and player motivation loops
• Define and monitor key retention metrics, including session frequency, churn rates, reactivation success, and engagement depth
• A/B test messaging, creative formats, and timing strategies, continuously improving effectiveness and personalization
• Maintain a unified brand voice across all lifecycle communications, ensuring emotional continuity from marketing to gameplay
• Collaborate with regional teams to adapt global lifecycle campaigns for cultural and linguistic relevance
• Contribute to the integration of CRM data systems, ensuring seamless interoperability with UA, analytics, and publishing pipelines
• Participate in post-campaign analysis, turning results into actionable insights for future engagement strategies

Qualifications

• 4+ years of experience in CRM, lifecycle, or player engagement marketing, preferably within the gaming or digital entertainment industries
• Proven expertise with CRM and marketing automation platforms such as Braze, Salesforce Marketing Cloud, or Iterable
• Strong analytical capability, able to interpret behavioral data and translate insights into actionable campaigns
• Excellent copywriting and content design skills, capable of creating emotionally resonant player communication
• Experience developing retention and reactivation programs for large-scale audiences.
• Collaborative and agile mindset, capable of working across multiple functions with speed and precision
• Fluent in English; additional language proficiency is an asset

Nice to Have

• Experience with live-service or games-as-a-service models and their unique retention challenges
• Familiarity with personalization engines, segmentation logic, or predictive modeling
• Understanding of player motivation psychology and how to craft emotionally rewarding touchpoints
• Passion for building long-term player communities through smart, data-driven storytelling

Additional Information

What we offer:

• A dedicated Buddy who will support you in your daily tasks.
• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).