Field Marketing Specialist
Job Summary
Job Description
Bazaarvoice is seeking a Field Marketing Specialist to support the planning and execution of marketing programs that drive awareness, engagement, pipeline, bookings, and revenue across North America. This role involves working closely with field marketing managers, sales teams, and global campaign teams to execute regional programs and events. Responsibilities include coordinating logistics for events such as webinars, virtual and in-person events, roadshows, and trade shows, collaborating with sales for account-based marketing, localizing global campaigns, creating sales enablement materials, and tracking campaign performance using Salesforce and Marketo. The role requires travel between 25-40% of the time.
Must have:
- 1-3 years B2B marketing experience
- Field/event marketing or campaign coordination experience
- Strong organizational skills
- Attention to detail
- Collaborative and proactive mindset
- Excellent written and verbal communication skills
Good to have:
- SaaS or tech industry experience
- Familiarity with Marketo
- Familiarity with Salesforce
- Familiarity with event tools (Goldcast)
5 skills required
Job Details
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
Bazaarvoice is seeking a Field Marketing Specialist to support the planning and execution of marketing programs that drive awareness, engagement, pipeline, bookings and revenue across North America. This is an exciting opportunity for a hands-on, detail-oriented, and collaborative B2B marketer who is eager to grow their career and contribute to a high-impact, revenue-focused marketing team.
Reporting to the Head of Field Marketing – North America, you will work closely with field marketing managers, sales, global campaign and content teams, and other marketing functions to execute regional programs and events that align with business goals. You’ll help localize global campaigns and support regional field efforts across our customer base—from small and mid-sized brands to large enterprise accounts.
What You'll Do:
- Support the planning and execution of field marketing programs, including webinars, virtual and in-person events, roadshows, executive dinners, trade shows, and third-party sponsorships.
- Coordinate logistics and operations for field campaigns and events, including venue booking, vendor management, shipping, tech setup, and event follow-up. Inclusive of travel to events (expected 25-40% travel, dependent on the season)
- Collaborate with sales teams (Sales Development Reps, Account Executives, Account Directors) to support execution of account-based marketing (ABM) and vertical-specific campaigns.
- Partner with global marketing to localize messaging, content, and campaign tactics to fit the needs of the North America region and its segments.
- Assist in creating regional sales enablement materials and follow-up assets to support campaign conversion and pipeline acceleration.
- Track and report on campaign performance metrics like attendance, MQLs, source/influenced pipeline, sourced/influenced bookings and revenue using systems like Salesforce and Marketo.
- Help maintain field marketing calendars, budgets, and campaign trackers, ensuring alignment with regional priorities and timelines.
- Provide logistical support for strategic partner marketing efforts, including joint events or co-branded campaigns.
- 1–3 years of experience in B2B marketing, field/event marketing, or campaign coordination—ideally in a SaaS or tech environment.
- Strong organizational skills and attention to detail, with the ability to manage multiple tasks, vendors, and deadlines.
- A collaborative and proactive mindset with a passion for supporting sales and customer engagement.
- Familiarity with marketing automation (e.g., Marketo), CRM tools (e.g., Salesforce), and event tools (Goldcast) is a plus.
- A willingness to learn and grow in a fast-paced, matrixed marketing environment.
- Excellent written and verbal communication skills.
#LI-Hybrid
#LI-JM1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
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