Global Product Marketing Manager, Brand Innovation (Multiple Positions)

About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey! Responsibilities As part of the broader brand product team, partner with Sales, Product Management, and Business Marketing leadership to set long-term objectives and develop go-to-market strategies for our branding solutions offerings, ensuring clear communication of product value propositions to the market. Conduct research into business owners, agencies, creators and competitors to understand their creative production philosophy and needs. Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform direction of product development. Partner with cross-functional teams to develop and execute regional programs and initiatives. Build an understanding of the most nascent advertising and measurement products and leverage these products to achieve customer goals. Turn the insights into actionable deliverables, including but not limited to product functions or third-party solution packages that help business owners up their creative game. Own all aspects of campaign execution, ranging from campaign calendar planning to content ideation and creation, from explorative concept validation to best practice scale-up. Identify relevant and significant ways to further engage and educate our audience. Track and analyze key content metrics and identify rooms for further improvement and growth.

Qualifications Must have a Bachelor's degree in Computer Science, Engineering (any), Information Technology, Management, Data Analytics, Business Analytics, Statistics, Mathematics, Marketing, or a related field, and 4 years of related work experience. Of the required experience, must have 4 years of experience in each of the following: Product marketing and operations, product management, or product strategy in the digital advertising industry; Defining product value, and creating pricing logic and hierarchy; Building business cases from market research to analysis; Developing marketing messages for different audiences; and Building go-to-market plans and content to drive product adoption. Up to 25% domestic and international travel required. Type: Full time, 40 hours/week Location: San Jose, CA Salary: $280987 per year To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website. ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at lpresumes@bytedance.com. #LI-DNI #IND-DNI