Global Shopper Marketing Manager
Job Description
- Define shopper strategy and approach across touchpoints and channels.
- Lead cross-category marketing deliverables with BPL, Range, MarCom, and Design.
- Accelerate Omnichannel distribution and Shopper Conversion.
- Ensure global shopper strategies are embedded in commercial plans.
- Develop and maintain a global shopper marketing strategy.
- Translate consumer insights into shopper-focused activation strategies.
- Build omni-channel frameworks for shopper journeys.
- Design, deliver, and cascade global category toolboxes to Regions.
- Lead development of cross-category planogram recommendations.
- Define shopper-led brand executions (e.g., Touch & Feel, Displays).
- Brief MarCom & Design on shopper assets beyond Key Visual.
- Ensure best-in-class Omnichannel execution for Brand and key NPIs.
- Lead Amazon PDP briefing process, WoW, scope, and budget planning.
- Lead .com PDP process, WoW, and online content changes.
- Partner with Region and Zone Marketing teams to adapt global strategies.
- Provide training, best practices, and performance frameworks.
- Partner with MI&A and Commercial Analytics to measure shopper behavior.
- 5+ years of relevant experience in Shopper and/or Consumer Marketing.
- Be a shopper strategist.
- Thrive on connecting global strategy with local execution.
- Be a strong cross-functional collaborator.
- Possess a commercial mindset.
- Love crafting shopper experiences across channels.
- Fluent in English (written & verbal).
Job Title
Global Shopper Marketing Manager
Job Description
Your challenge:
The Global Shopper Marketing Manager defines the shopper strategy and approach across touchpoints and channels and leads cross-category marketing deliverables in close partnership with the BPL and Range teams, MarCom and Design to accelerate Omnichannel distribution and Shopper Conversion. The role ensures global shopper strategies are embedded in commercial plans and tailored to regional realities.
Your role:
Strategy & Planning
- Develop and maintain a global shopper marketing strategy in alignment with brand and category priorities
- Translate consumer insights into shopper-focused activation strategies that influence purchase decisions at the point of sale
- Build omni-channel frameworks that integrate in-store, digital, and e-commerce shopper journeys
Global Shopper Marketing Toolbox
- Design, deliver, and cascade global category toolboxes to Regions
- Lead the development of cross-category planogram recommendations by channel
- Define shopper-led brand executions (eg Touch & Feel, End Gondola, Displays, Brand Demo kits)
- Brief MarCom & Design on shopper assets beyond Key Visual
- Support Range CMMs for NPI Toolboxes
Online Excellence Subject Matter Expert
- Ensure best in class Omnichannel execution for Brand and key NPIs
- Lead Amazon PDP briefing process, WoW, scope, budget planning with agency (Molecular)
- Lead .com PDP process, WoW, brand.com changes & any other online content changes across OHC portfolio
Enable & Collaborate with Regions
- Partner with Region and Zone Marketing teams to adapt global strategies to local market needs
- Provide training, best practices, and performance frameworks to ensure effective rollout
- Partner with MI&A and Commercial Analytics to measure shopper behavior and conversion
Category scope: Power Toothbrushes, Brush Heads, Power Interdental and B2C Whitening
You're the right fit if:
- You bring 5+ years of relevant experience in Shopper and/or Consumer Marketing
- You’re a shopper strategist who turns insights into powerful guidance for in-store and online activations
- You thrive on connecting global strategy with local execution, making toolkits work in reality
- You’re a strong cross-functional collaborator, fluent in the languages of marketing, sales, and retail
- You have a commercial mindset and know how to build winning stories for retail partners
- You love crafting shopper experiences across channels, from shelf to .com to emerging touchpoints
- Fluent in English (written & verbal)
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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• Discover our rich and exciting history
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• Learn more about our purpose
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here
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