Group Manager, Web Experience (Marketing)

Description

• • Lead the creative vision, strategy, and execution of our marketing website and landing pages
  • Manage, coach, and develop a team of visual designers, UX designers, and content designers
  • Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints.
  • Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering
  • Analyze user behavior and site performance to inform data-driven UX and content improvements
  • Improve core web metrics through optimized designs and UX (e.g. bounce rate, CVR, time on page)
  • Drive experimentation and A/B testing in collaboration with product marketing, performance marketing, growth, and analytics teams
  • Ensure the site is accessible, responsive, and brand-consistent
  • Partner with the brand team to ensure visual cohesion across channels while supporting experimentation and optimization.
  • Represent the web function among cross-functional stakeholders, advocating for the user while aligning with business objectives.

   

• • 7-10+ years in UX, content design, or digital design—plus 3+ years in team leadership
  • A standout portfolio that showcases your expertise in delivering strategically-driven work across UX and web with clear details on your role and contributions. E-commerce products and online services are preferred. 
  • Strong understanding of UX principles, content strategy, and responsive web best practices
  • Track record of improving conversion and usability through UX and content
  • Ability to translate brand voice and positioning into compelling web experiences
  • Excellent collaboration skills—you can speak design, content, marketing, and product fluently
  • Strong presentation skills, with the ability to articulate your design vision and philosophy, build alignment with designers, cross-functional partners, and gain support from senior leadership in both presentations and feedback sessions.
  • Tenacious cross-functional partnership, with an ability to build trust and a knack for finding compromises with key stakeholders and business partners

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.