Growth Marketing Manager, GTM Strategy

5 Minutes ago • 5 Years +

Marketing

Job Description

This role is for an experienced Growth Marketing Manager, GTM Strategy within the Emerging Business team at Autodesk. The manager will focus on go-to-market planning, GTM forecasting, and reporting of marketing OKRs and KPIs. They will collaborate closely with sales, product, and data analytics teams, lead quarterly business reviews, and provide strategic insights to bridge growth marketing with business development and sales. The role involves analyzing marketing data, optimizing strategies through A/B testing, and presenting actionable insights to stakeholders.

Good To Have:

Master’s degree preferred.
Experience in the tech or software industry (B2B SaaS preferred).
Familiarity with marketing automation tools and CRM systems.

Must Have:

Develop and implement go-to-market and growth strategies in collaboration with sales, product, and data analytics teams.
Perform detailed data forecasting to inform and measure global OKRs, POR, and KPIs for marketing initiatives.
Lead and support quarterly business reviews (QBRs) and quarterly business plans (QBPs) providing insightful analysis and recommendations.
Produce comprehensive reporting and analysis aimed at improving marketing effectiveness and driving business growth.
Foster strong relationships and provide strategic insights to bridge growth marketing efforts with business development, ISRs, and sales teams.
Analyze marketing data to evaluate the effectiveness of campaigns and pinpoint areas for enhancement.
Help develop reports and dashboards to create and maintain comprehensive reports to monitor KPIs and marketing metrics.
Optimize marketing strategies by conducting A/B testing and other experiments to refine approaches and boost conversion rates.
Uncover insights through advanced analytics to identify trends and drive strategic growth initiatives.
Present clear and actionable insights to stakeholders to inform decision-making.
Stay informed on industry trends and best practices in marketing analytics.
Bachelor’s degree in Marketing, Business, Data Science, or a related field.
At least 5 years of experience in growth marketing, with a strong background in GTM planning, analytics, and data forecasting.
Proficiency in SQL and experience working with large datasets.
Demonstrated experience working collaboratively with sales and data teams.
Strong proficiency in analytics tools (e.g., Google Analytics, Tableau, BI tools) and marketing platforms (e.g., HubSpot, Marketo).
Analytical mindset with strong ability to interpret complex data and translate it into actionable insights.
Excellent verbal and written communication skills.
Demonstrated experience in A/B testing and conversion rate optimization.
Team player with the ability to collaborate effectively in a fast-paced environment.

Perks:

Annual cash bonuses
Commissions for sales roles
Stock grants
Comprehensive benefits package

Add these skills to join the top 1% applicants for this job

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growth-strategies

communication

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autodesk

Position Overview

We are seeking an experienced and passionate Growth Marketing Manager, GTM Strategy to join our Emerging Business team within our Portfolio Marketing department. In this role, you will focus on go-to-market (GTM) planning in close collaboration with our sales, product, and data analytics teams. Your main responsibilities will revolve around GTM forecasting and reporting, specifically concerning OKRs and KPIs for marketing. Reporting to the Head of Global Growth, you will play a critical role in our quarterly business reviews (QBRs), quarterly business plans (QBPs), and reporting, while bridging the gap between growth marketing, business development (BD), inside sales representatives (IDRs), and sales.

Responsibilities

Develop and implement go-to-market and growth strategies in collaboration with sales, product, and data analytics teams
Perform detailed data forecasting to inform and measure global OKRs, POR (Plan of Record) and KPIs for marketing initiatives
Lead and support quarterly business reviews (QBRs) and quarterly business plans (QBPs) providing insightful analysis and recommendations
Produce comprehensive reporting and analysis aimed at improving marketing effectiveness and driving business growth
Foster strong relationships and provide strategic insights to bridge growth marketing efforts with business development, ISRs, and sales teams
Analyze marketing data to evaluate the effectiveness of campaigns and pinpoint areas for enhancement
Help develop reports and dashboards to create and maintain comprehensive reports to monitor KPIs and marketing metrics
Optimize marketing strategies by conducting A/B testing and other experiments to refine approaches and boost conversion rates
Uncover insights through advanced analytics to identify trends and drive strategic growth initiatives
Present clear and actionable insights to stakeholders to inform decision-making
Stay informed on industry trends and best practices in marketing analytics

Minimum Qualifications

Bachelor’s degree in Marketing, Business, Data Science, or a related field; Master’s degree preferred
At least 5 years of experience in growth marketing, with a strong background in GTM planning, analytics, and data forecasting
Proficiency in SQL and experience working with large datasets
Demonstrated experience working collaboratively with sales and data teams
Strong proficiency in analytics tools (e.g., Google Analytics, Tableau, BI tools) and marketing platforms (e.g., HubSpot, Marketo)
Analytical mindset with strong ability to interpret complex data and translate it into actionable insights
Excellent verbal and written communication skills
Demonstrated experience in A/B testing and conversion rate optimization
Team player with the ability to collaborate effectively in a fast-paced environment

Preferred Qualifications

Experience in the tech or software industry (B2B SaaS preferred)
Familiarity with marketing automation tools and CRM systems

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

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