Head of Global Marketing (Games)

16 Minutes ago • 10 Years +

Marketing

Job Description

GlobalStep is seeking a visionary Head of Global Marketing to lead its global marketing strategy in the video game services industry. This role involves defining and executing strategies to drive brand visibility, customer engagement, and growth across eight service lines in seven countries. The Head of Global Marketing will shape compelling messaging, lead customer-centric campaigns, manage budgets, and build a high-performing global marketing team, reporting directly to the CEO.

Good To Have:

B2B marketing experience
MBA degree

Must Have:

Proven experience in the games industry
10+ years in brand and content marketing
Deep understanding of marketing strategy
Bachelor’s in Marketing, Business, or related field
Ability to combine data-driven insights with creative vision
Experience building and scaling international marketing teams
Strong cross-functional collaboration skills
Exceptional written and verbal communication skills

Perks:

Collaborative, global team environment
Partnerships with major gaming companies
Opportunity to shape commercial direction
Make a tangible impact on popular games

Add these skills to join the top 1% applicants for this job

cross-functional

problem-solving

budget-management

game-texts

cross-functional-collaboration

market-research

quality-control

lqa

level-design

Company Overview

We enable our clients to provide amazing gameplay experiences to gamers all over the world, through our best-in-class creative and technical services. Our services include Game Art, Level Design, Engineering, Quality Assurance, Localization, LQA, and Player Engagement. Our studio footprint spans USA, Canada, Latin America, United Kingdom, Portugal, Romania, and India. Our 2,000+ professionals have proudly partnered with the world’s leading studios on over 12,000 game titles during the last 19 years. For more information visit www.globalstep.com.

Role Overview

GlobalStep is seeking a visionary Head of Global Marketing to lead our global marketing strategy in the fast-paced video game services industry. Reporting to the CEO, you will define and execute GlobalStep’s global marketing strategy, driving brand visibility, customer engagement, and growth across our eight service lines in seven countries.

This high-impact role offers the opportunity to shape GlobalStep’s global presence and tell our brand story to the world’s leading game developers and publishers.

Key Responsibilities

Drive brand awareness and enhance GlobalStep’s value with new and existing customers.
Shape compelling messaging, content, and thought leadership for key audiences, including ideal customer profiles (ICP) and industry stakeholders.
Serve as a brand evangelist, engaging influencers and industry leaders.
Oversee creation of marketing content, ensuring consistent brand tone, voice, and imagery.
Lead customer-centric campaigns for global clients like Sony, Microsoft, and EA.
Define and implement global marketing strategy, including budget management, team development, and agency partnerships.
Lead the marketing function with a focus on brand positioning, customer journey mapping, and content creation.
Map customer journeys and align marketing initiatives with sales, delivery, and executive leadership to drive measurable results.
Conduct competitive analysis and market research to refine positioning and capitalize on industry trends.
Build and scale a high-performing global marketing team, fostering collaboration, innovation, and professional growth.

Knowledge, Skills, and Abilities

Industry Expertise: Proven experience in the games industry required; B2B marketing experience a plus.
Experience: 10+ years in brand and content marketing, with a track record of driving growth and innovation.
Brand & Strategic Leadership: Deep understanding of marketing strategy, including customer segmentation, brand architecture, identity, and competitive positioning.
Education: Bachelor’s in Marketing, Business, or related field required; MBA a plus.
Innovative Thinking: Ability to combine data-driven insights with creative vision to deliver impactful multi-channel campaigns.
Global Leadership: Experience building and scaling international marketing teams, fostering collaboration, accountability, and results.
Cross-Functional Collaboration: Strong communication and partnership skills with sales, delivery, and executive leadership teams.
Communication Excellence: Exceptional written and verbal skills, including high-impact presentations for senior leaders.
Adaptability: Thrives in fast-paced, dynamic environments with evolving business priorities.

Why Join Us

At GlobalStep, you’ll join a collaborative, global team that partners with some of the biggest names in gaming to create exceptional player experiences. You’ll have the opportunity to shape the commercial direction of a fast-growing company, lead an international sales organization, and make a tangible impact on the games millions of players love.

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GlobalStep is proud to be an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.