About the role
Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.
We’re looking for a Head of Growth Marketing to lead Attio’s growth efforts, focusing on customer acquisition, engagement, and retention, reporting to the VP of Marketing.
What you'll do
Own our demand generation strategy, looking across paid and organic channels and the lifecycle funnel to develop an efficient and dynamic growth engine.
Develop, execute, and optimize paid marketing campaigns across channels like search, social, display, and other platforms to drive customer acquisition and ROI.
Develop, experiment with, and scale successful community, referral, and LLMO strategies to drive organic growth.
Develop and oversee audience-specific programs (e.g. startup program, affiliates).
Develop lifecycle marketing programs to drive activation, conversion, and sales opportunities.
Own pre-activation CRO experiments and results alongside our marketing site team.
Hire, lead, and mentor team members (e.g. in performance, lifecycle, data science), agencies, and contractors, ensuring consistent execution and optimization of programs and campaigns.
Track, forecast, and report on KPIs such as signups, sales pipeline, CAC, and budget in partnership with Finance.
Partner with Product on post-activation CRO experiments.
What you'll bring
7+ years of experience in growth marketing, with a strong track record in paid performance marketing, organic, and owned channels.
Performance marketing expertise: proven mastery of key marketing platforms, tools, and techniques, with deep knowledge of attribution modeling.
Strong full-funnel experience: deep understanding of social, CRO, and lifecycle marketing. Bonuses for LLMO experience.
Product-led growth experience: demonstrated success driving demand and revenue in PLG companies.
Data and analytics expertise: ability to analyze data, extract meaningful insights, and develop effective strategies based on findings.
Clear communicator: ability to communicate effectively and collaborate across Finance, Product, Sales, and Marketing teams.
Inspiring leader: track record of building and mentoring high-performing teams.
Salary range
New York: $200,000 - $250,000
London: Salary will be discussed during the interview process
What does the hiring process look like?
Screens
Introductory call ~ 30 minutes
Meet the VP Marketing ~ 45 minutes
Interviews
Interview with Head of Finance ~ 30 minutes
Interview with VP Sales ~ 30 minutes
Interview with COO ~ 30 minutes
Interview with VP Marketing ~ 30 minutes
Offer stage
Meet the CEO ~ 30 minutes
Meet more of the team [optional] ~ 30 minutes
Offer call
A lot of our interviews are enabled through self-scheduling but we are always on hand to speak to you or answer questions throughout the process. At the offer stage, you may want to speak to more of the team, see a demo, or have other suggestions for us.
