Head of Product - Ads
Job Summary
Job Description
We are seeking a strategic and execution-focused Head of Product to lead our Ads Platform team. This role involves defining and driving the vision, roadmap, and go-to-market strategy for our end-to-end advertising platform and tooling. You will lead a cross-functional product group, building scalable tools for self-serve ad creation, bidding, reporting, targeting, and billing. Responsibilities include growing ad revenue, improving ad performance, and ensuring a seamless merchant experience. You will collaborate closely with commercial, marketing, data science, and engineering leadership to align on platform capabilities and monetization strategy. Previous experience building and scaling ads platforms and merchant tooling is preferred.
Must have:
- Min 10+ years in product management, ideally ad tech, marketplaces, or SaaS.
- At least 3 years in a senior manager leadership role.
- Strong understanding of advertising ecosystems (CPC/CPM, bidding, targeting, attribution, analytics).
- Ability to balance business interests with merchant ROAS and consumer experience.
- Data-oriented with excellent analytical and experimentation skills.
- Strong strategic planning and organizational skills.
- Excellent written & verbal communication for collaboration.
- Experience working with agile product development teams.
Good to have:
- Experience with distributed teams is desired.
9 skills required
Job Details
About The Role
We are seeking a strategic and execution-focused Head of Product to lead our Ads Platform team. In this role, you will define and drive the vision, roadmap, and go-to-market strategy for our end-to-end advertising platform and tooling, empowering merchants and brands to grow their businesses. This role sits at the intersection of monetization, merchant experience, and ad tech innovation—requiring deep product intuition, business acumen, and operational excellence.
You will lead a cross-functional product group comprising product managers, designers, analysts, and engineers to build scalable tools for self-serve ad creation, bidding, reporting, targeting, and billing. You'll be responsible for growing ad revenue, improving ad performance, and ensuring our merchants have a seamless experience managing campaigns within our ecosystem. You will work closely with commercial, marketing, data science, and engineering leadership to ensure alignment on platform capabilities, monetization strategy, and long-term product scalability.
Previous experience building and scaling ads platforms and merchant tooling is preferred. This is a highly impactful role for someone excited to shape the future of advertising in Indonesia and influence how millions of local merchants grow their business.
What You Will Do
- Define and lead the product vision and roadmap for our internal ads platform, aligning with company-wide growth and monetization goals.
- Build and scale self-serve ad solutions for merchants, including sponsored listings, display ads, targeting tools, and campaign performance reporting.
- Drive ad product strategy and innovation, balancing revenue optimization with user experience and long-term platform sustainability.
- Lead and mentor a team of 5+ product managers, helping them grow while ensuring high-quality execution and strategic alignment across teams.
- Partner closely with sales and merchant teams to understand merchant needs, pain points, and opportunities to grow adoption and spend.
- Represent the ads function in leadership forums, contributing to broader company strategy and collaborating with executive stakeholders.
What You Will Need
- Min of 10+ years of experience in product management, ideally in ad tech, marketplaces, or SaaS platforms, with at least 3 years in a senior manager leadership role.
- Strong understanding of advertising ecosystems, including CPC/CPM models, real-time bidding, targeting, attribution, and analytics.
- Ability to make the right tradeoff decisions to balance the interests of the food delivery business and consumer experience with merchant ROAS.
- Data-oriented with excellent analytical skills; able to dig into data to discover nuances and define & measure success on every project. Prior experience with experimentation needed.
- Strong strategic planning and organizational skills
- Excellent written & verbal communication skills focused on improving collaboration, understanding & information exchange across all stakeholders
- Able to work with agile product development teams and identify new ways to help your team be productive. Experience of working with distributed teams is desired
About The Team
Join Gojek's Product Management team, a hub of innovation and collaboration, to revolutionize everyday experiences at scale while embracing a culture that values creativity and meaningful impact. The Ads Platform team focuses on building tools to power Gojek merchants’ growth. We’re building an ads platform used by both GoFood merchants and external brand advertisers.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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