Industry Marketing Manager – Automotive
Job Summary
Job Description
The Industry Marketing Manager will drive awareness and demand for Wind River solutions in the automotive industry, focusing on the software-defined vehicle and intelligent systems markets. The role involves collaborating with Sales, Partner, and Product teams to execute marketing programs, translate technology value into industry-specific messaging, and develop campaigns to generate leads. The manager will also be responsible for tracking campaign performance and representing the voice of the automotive customer in marketing planning. They will also coordinate with industry partners for co-marketing efforts.
Must have:
- 7+ years of automotive industry marketing experience.
- Ability to plan and execute demand generation campaigns.
- Understanding of automotive buyer personas.
Good to have:
- Familiarity with embedded systems in automotive.
- Experience with Salesforce and analytics tools.
Perks:
- Top Workplace for the 8th year.
- DEIB commitment.
- 100% Employee covered Medical, Dental, and Vision insurance.
- Flexible Time Off policy + 12 observed Holidays.
- 401K with company match.
- Health Savings Account (HSA) and Flexible Spending Account (FSA).
- Wellness Benefits through Unmind.
5 skills required
Job Details
Description
Job Title: Industry Marketing Manager – Automotive
Location: Troy, Michigan
Overview:
Wind River is seeking a hands-on Industry Marketing Manager to drive awareness and demand for our solutions across the automotive industry, with a focus on growing our presence in the software-defined vehicle and intelligent systems markets. This is a great opportunity for someone with a solid background in automotive marketing and demand generation who wants to make a real impact in a fast-moving, strategic vertical.
In this role, you’ll work closely with the Sales, Partner, and Product teams to execute marketing programs tailored to the automotive sector. You’ll help translate our technology value into industry-specific messaging and develop campaigns that generate pipeline and accelerate deal velocity.
What You’ll Do:
- Support the execution of the go-to-market strategy for the automotive vertical
- Drive demand generation programs and campaigns targeting key automotive accounts and segments
- Collaborate with Sales to understand account priorities and ensure strong alignment on marketing programs
- Develop tailored messaging and content in partnership with Product Marketing and field teams
- Coordinate with industry partners to support co-marketing efforts and joint events
- Track and report on campaign performance, continuously optimizing to improve results
- Represent the voice of the automotive customer in marketing planning
What You’ll Bring:
- 7+ years of experience in automotive industry marketing, preferably in a B2B or technology-driven environment
- Proven ability to plan and execute demand generation campaigns and events
- Understanding of buyer personas in the automotive value chain — OEMs, Tier 1s, and technology partners
- Excellent project management and cross-functional collaboration skills
- Strong communication skills, with an eye for crafting compelling, industry-specific messaging
- Experience working with Sales and Partner teams in a fast-paced, matrixed organization
Nice to Have:
- Familiarity with embedded systems, DevOps, or cloud technologies in the automotive space
- Experience with Salesforce and performance analytics tools
BENEFITS
- Named Top Workplace for the 8th year in a row
- Wind River’s commitment to DEIB
- 100% Employee covered Medical, Dental, and Vision insurance*
- Flexible Time Off policy** + 12 observed Holidays
- 401K with company match
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Wellness Benefits through Unmind
*varies by region and country
** varies by region and country
OUR COMMITMENT TO DIVERSITY
Wind River is committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, age, physical, mental, or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, HIV status, family medical history or genetic information, family or parental status including pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Wind River will not tolerate discrimination or harassment based on these characteristics.
To learn more, visit Wind River at www.windriver.com.
APPLICANT PRIVACY NOTICE:
Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River's Applicant Privacy Notice, which can be found here.
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