Innovation Director, Wellness

Role Purpose：

• This role will lead the development of wellness innovation & pipeline strategy;
• Lead the team to drive NPI deliver on time with consumer-centric superiority, and SMART commercial proposition.
• This role will be the leading connection to communicate and influence both internal/external stake holders, and closely work with brand marketing team, to strategize and deliver innovation targets.

Key Accountabilities/Responsibilities：

• Key contact with stakeholders and brand team to plan for Caltrate and Centrum pipeline
• Owner of innovation strategy, innovation pipeline, and line extension strategy of Caltrate and Centrum
• Owner for lead consumer segmentation, priority & insights for NPI idea generation, consumer validation, NPD governance until product readiness for launch
• Owner of innovation gate documents/gate meetings/ways of working set up with brand team Liaise with industry expert, stakeholders to co-create roadmap/new health concept for breakthrough innovation
• Responsible for developing all NPD across on-line/offline channels for Wellness
• Lead Wellness Innovation team with effective capability building and coach

Qualifications/Requirements:

• Education: Bachelor’s degree and above in Marketing/Management/Business Administration or related fields, MBA preferred. At least 12+ years of working experience
• Direct experience in FMCG marketing is preferred
• Leadership experience of medium size team.
• Extensive experience in matrix organization is a plus
• Experience of working with global/regional team with multiple geographies exposure.
• Solid nutrition industry NPD experience/networking Ideally having experience of both upstream brand development and in-market brand activation.
• Brand development includes consumer insight discovering, initiating strategies and product mix- responsible for near long 3-5yr sustainable brand growth.
• Need skillful digesting of different research reports and creative thinking to translate insight into commercial actions.
• Excellent communication skills, both verbal and written.
• Fluent in English writing, verbal, and presentation.
• Good learning agility, with proven record in commercial problem solving and crisis or change management.
• Marketing expertise in strong business acumen is fundamental. Marketing with strong innovation experience is preferred.
• Financial planning capability, strong leadership capabilities, and strategical thinking capabilities is strongly preferred

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