Integrated Demand Marketing Manager
Job Summary
Job Description
The Integrated Demand Marketing Manager at Gigamon will be responsible for implementing and executing integrated marketing campaigns to boost awareness and generate leads through various channels, supporting sales and partners. The role involves developing customer acquisition strategies, creating creative marketing campaigns, and analyzing data to drive meaningful actions. Responsibilities include collaborating with stakeholders to implement and optimize marketing deliverables, working with online and offline campaign elements, collaborating with field marketing teams globally, enabling sales and partner teams, consistently iterating and improving campaigns through measurement, and tracking and reporting on metrics. The ideal candidate will possess experience in managing demand generation or corporate campaigns, familiarity with relevant software, and strong communication skills, with a focus on results and optimization.
Must have:
- Experience managing demand generation or corporate campaigns.
- Familiarity with Salesforce, Marketo, PowerPoint, Excel, and Word.
- Bachelor's degree required.
7 skills required
Job Details
At Gigamon, our purpose is to protect the hybrid networks and data of the largest, most complex organizations on the planet. Certified as a Great Place to Work, we offer a deep observability pipeline that efficiently delivers network-derived intelligence to cloud, security, and observability tools. This helps our customers to eliminate security blind spots, optimize network traffic, and dramatically reduce tool cost and complexity, enabling them to better secure and manage their hybrid cloud infrastructure. Gigamon has served more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations.
Gigamon is looking for a creative, motivated, and customer-focused Integrated Marketing Campaign Manager to join our Marketing team. The Integrated Marketing Campaign Manager will be responsible for the implementation and execution of integrated campaigns designed to drive awareness and pipeline generation through multiple channels, and to enable sales and partners.
Candidates should possess a keen understanding of B2B strategy, marketing, with a strong background in customer acquisition strategies, creative marketing campaign development and execution, and data analysis. Ideal candidates will possess the ability to drive meaningful action from large data sets. This role requires strong relationship development skills across internal and external business partners.
This position reports to the Senior Integrated Marketing Campaign Manager and works closely with individuals across the marketing teams from corporate, PR, AR, creative, digital, social, field and partner marketing, content, and product marketing.
What You’ll Do:
- Work closely with stakeholders to implement and optimize comprehensive marketing deliverables that generate awareness and create demand for Gigamon solutions and products.
- Work closely with stakeholders on a mix of on-line and off-line campaign elements including web, social (paid and organic), Gigamon community, paid digital, emails, webinars, events, etc. - with the most compelling and creative calls to action to deliver pipeline goals.
- Collaborate with worldwide field marketing teams for efficient and effective execution of integrated marketing campaigns worldwide.
- Enable the sales and partner teams to ensure that they are aware of the latest marketing campaigns and have the right tools to follow up as required.
- Consistently iterate and improve marketing campaigns through measurement and optimization.
- Track and report on operational and tactical metrics using data to manage resource allocation, outcomes and success.
What You’ve Done:
- 5 years post-undergraduate experience managing demand generation, customer acquisition, or corporate campaigns for technology companies.
- Familiarity with Salesforce, Marketo, PowerPoint, Excel, and Word required.
- Bachelor’s degree required.
Who You Are:
- Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
- An organized individual with great attention to detail and focus on quality of results.
- A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work.
- Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting.
- Ability to think out of the box and test new, creative approaches and strategies.
- Passion for results, measurement and optimization to continuously drive ROI.
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