Lead Generation Process Designer (F/H) - Cotonou

Concentrix is an international company operating in over 70 countries, specializing in improving customer experience and optimizing business processes. They help companies transform and achieve excellence in an inclusive, collaborative, and innovative environment. The Lead Generation Process Designer will be responsible for designing and optimizing lead generation processes across various channels, creating automated workflows and campaigns, implementing marketing automation strategies, analyzing campaign performance data, and staying updated on technological advancements in the field.

Must Have

• Conceive and optimize lead generation processes across various channels (telesales, email, SEO, SEM, social media, etc.)
• Create automated workflows and campaigns for lead management and qualification
• Implement marketing automation strategies (HubSpot, Salesforce, Marketo, etc.)
• Analyze campaign performance data and adjust strategies based on observed results
• Ensure continuous technological watch to integrate best practices and available tools
• Bac +3/4 in marketing, management or similar field
• Certifications in Google Ads, Google Analytics, or other relevant marketing automation tools
• 3 years of experience in lead generation process management, ideally in BPO, SaaS or digital marketing
• Proficiency in CRM tools and marketing automation platforms (Salesforce, HubSpot, Marketo, etc.), as well as advanced strategies in SEO, SEM, PPC, email marketing
• Ability to analyze and optimize campaigns based on KPIs (conversion rate, cost per acquisition, etc.)
• Ability to coordinate complex projects and collaborate effectively with multiple internal teams

Perks & Benefits

• Performance-related bonus
• Health insurance
• Work environment valuing quality of life at work
• Professional development opportunities

Join a team dedicated to customer relationship excellence!

Who are we?

Concentrix is an international company established in over 70 countries. Specialists in improving customer experience and optimizing business processes, we help companies transform and achieve excellence in an inclusive, collaborative, and innovative environment.

Your mission as Lead Generation Process Designer

• Design and optimize lead generation processes across various channels (telesales, email, SEO, SEM, social media, etc.).
• Create automated workflows and campaigns for lead management and qualification.
• Implement marketing automation strategies (HubSpot, Salesforce, Marketo, etc.).
• Analyze campaign performance data and adjust strategies based on observed results.
• Ensure continuous technological watch to integrate the best practices and tools available in the field.

What we offer you

At Concentrix, we make valuing our talents a priority. Here are the unique advantages we offer to recognize your contribution:

• Compensation and benefits:
• Performance-related bonus
• Health insurance
• Optimal working conditions:
• A work environment that values quality of life at work.
• Professional development opportunities.

The desired profile

• Bac +3/4 in marketing, management or similar field.
• Certifications in Google Ads, Google Analytics, or any other relevant marketing automation tool.
• 3 years of experience in lead generation process management, ideally in a BPO, SaaS or digital marketing environment.
• Proficiency in CRM tools and marketing automation platforms (Salesforce, HubSpot, Marketo, etc.), as well as advanced strategies in SEO, SEM, PPC, email marketing.
• Ability to analyze and optimize campaigns based on KPIs (conversion rate, cost per acquisition, etc.).
• Ability to coordinate complex projects and collaborate effectively with multiple internal teams.

Ready to take on this challenge? Join the Concentrix adventure, where innovation and customer satisfaction meet!