Lead Generation Specialist

Tesla is looking for a Lead Generation Specialist to support the lead generation organization with various responsibilities including content creation, lead generation and retail sales events in Taiwan. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.

• Work with the Business Manager and Sales team to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve business goals.
• Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, brand partnership events and external corporate events (e.g. auto shows and product launches).
• Assist in project management and initial content creative for external newsletters, collateral and customer communication (i.e. emails and letters).
• Assist in inbound and outbound communications including customer letters and email for relevant marketing inboxes.
• Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.
• Assist in the planning of regional activities including store openings, test drives and lead generation events.
• Work on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
• Manage outside agencies and vendors on a needed basis.
• Evaluate and track the success of programs and campaigns.
• Effectively deliver results of marketing objectives within the designated and agreed budgets.
• Ensure compliance with global brand strategy and corporate identity for Tesla.