GTM Events & Field Marketing Manager

Plain is redefining customer support for the next generation of B2B companies. We’re building the fastest, most powerful platform to help companies move beyond reactive support and build true customer relationships.

Some of the world’s most forward-thinking companies, like Cursor, Ashby, and Sanity, trust Plain to unify all customer interactions, enable faster team collaboration, and supercharge their workflows with AI.

We’re a small, tight-knit crew with offices in SF and London. This role is hybrid with 3 days a week in our SF office. Because we work closely with our teammates in Europe, we start early (around 7am, with plenty of coffee!), but you’ll find quiet afternoons for heads-down work.

B2B customer support is undergoing a seismic shift. AI is transforming the way companies engage with customers, shifting support from a siloed function to a company-wide effort across Slack, Discord, and in-product experiences. Plain is leading the charge in building this new world, but redefining a category takes credibility and trust, not just features; and that’s where you come in.

We’re hiring a founding Event & Field Marketing Manager to help us curate in-person and digital events that turn strangers into advocates and customers. You will build experiences that establishes Plain as the obvious choice for forward-thinking teams.

What you'll do

• Work directly with our founders, sellers, and marketers to build a field marketing strategy that generates millions in pipeline directly influenced by experiences.
• Plan executive dinners where prospects become customers and help curate a customer advisory board that generates authority-building content.
• Identify and prioritize conferences and events that align with our target customers and build a presence that makes Plain the obvious choice.
• Track and analyze event ROI obsessively - what drives real pipeline vs what is just noise or vanity metrics.
• Collaborate closely with Sales to ensure seamless handoff of qualified leads from events.
• Position Plain as the category leader in B2B support by hosting the conversations that shape where the industry is headed.
• Plan new initiatives and bold experiments. Whether it’s launching a pop-up activation or testing unconventional digital experiences, you’ll push us to try things our competitors won’t attempt for years.

This is a great fit if you…

• Have 3-5+ years of field marketing, event marketing, or similar experience at B2B startups.
• Possess hands-on experience building field marketing programs from scratch.
• Can point to specific deals you influenced or accelerated - not just leads generated.
• Are scrappy, strategic, and tie every experience to GTM strategy and revenue goals.
• Have exceptional organizational and project management skills: you can juggle multiple events simultaneously.
• Are willing to travel for events and on-site activations.

This won't be the right role if you…

• Are uncomfortable with ambiguity. We have some really exciting traction but are still at an early stage and are constantly learning and trying new things as our company grows.
• Prefer working behind the scenes - this is a high-touch, customer-facing role.
• Want clearly defined processes and established playbooks
• Are not excited about AI transforming customer support
• Aren’t interested in working in person - this role is based in SF, and we work together in the office at least 3 days a week. You’ll also likely visit customer offices, join in-person onboarding sessions, and build relationships face-to-face when it counts.

The salary range shown is intentionally broad to reflect the range of skills and levels that we are open to for this role. Your placement within in the salary range will be decided upon completion of the interview process, taking into account factors like your demonstrated skills, and the depth of your experience. Our Recruiting team will be able to provide more details during the interview process.

Note: We are an equal-opportunity employer. At this time, we can only support hiring within the US for this role.