Field Marketing Manager

Why this role is special

B2B customer support is undergoing a seismic shift. AI is transforming the way companies engage with customers, shifting support from a siloed function to a company-wide effort across Slack, Discord, and in-product experiences. Plain is leading the charge in building this new world, but redefining a category takes credibility and trust, not just features; and that’s where you come in.

We’re hiring a founding Events & Field Marketing Specialist to help us curate in-person and digital events that turn strangers into advocates and customers. You will build experiences that establishes Plain as the obvious choice for forward-thinking teams.

What you'll do

• Plan, execute, and optimize end-to-end event marketing campaigns — including conferences, trade shows, webinars, and community activations — to drive brand awareness and lead generation.
• Collaborate cross-functionally with Sales and Marketing to align event goals with broader marketing and business objectives.
• Manage event logistics from venue selection and vendor coordination to on-site execution and post-event wrap-up.
• Develop and maintain event marketing calendars, timelines, and budgets to ensure seamless delivery of multiple simultaneous projects.
• Oversee event communications, including pre-event promotions, registration campaigns, and post-event follow-up workflows.
• Track event KPIs (attendance, engagement, leads, ROI) and generate performance reports with insights and recommendations for improvement.
• Research and evaluate sponsorship opportunities, industry conferences, and partnership events to expand brand reach.
• Stay current on event marketing trends, tools, and technologies to continuously enhance attendee experience and event impact.

This is a great fit if you…

• Have 2+ years of field marketing, event marketing, or similar experience at B2B startups.
• Possess hands-on experience building marketing events from scratch.
• Have exceptional organizational and project management skills: you can juggle multiple events simultaneously.
• Are excited to travel for events and on-site activations.

This won't be the right role if you…

• Are uncomfortable with ambiguity. We have some really exciting traction but are still at an early stage and are constantly learning and trying new things as our company grows.
• Prefer working behind the scenes - this is a high-touch, customer-facing role.
• Want clearly defined processes and established playbooks
• Are not excited about AI transforming customer support
• Aren’t interested in working in person - this role is based in SF, and we work together in the office at least 3 days a week. You’ll also likely visit customer offices, join in-person onboarding sessions, and build relationships face-to-face when it counts.

The salary range shown is intentionally broad to reflect the range of skills and levels that we are open to for this role. Your placement within in the salary range will be decided upon completion of the interview process, taking into account factors like your demonstrated skills, and the depth of your experience. Our Recruiting team will be able to provide more details during the interview process.

Note: We are an equal-opportunity employer. At this time, we can only support hiring within the US for this role.