Revenue Marketing Analyst

Nasdaq is seeking a Revenue Marketing Analyst with 0-2 years of experience for its Capital Markets business, specifically for the Calypso product portfolio. This role involves leading multi-channel marketing campaigns, partnering with sales and product teams for account targeting, designing ABM programs, conducting market intelligence, and managing events. The analyst will also synthesize and interpret marketing campaign data to drive optimization and growth within a leading global FinTech organization.

Must Have

• Lead execution, monitoring, and optimization of multi-channel marketing campaigns.
• Partner with sales and product teams to develop and implement advanced account targeting strategies.
• Design and oversee account-based marketing (ABM) programs.
• Conduct market intelligence research including competitive analysis, client profiling, and trend identification.
• Direct the planning and execution of events and webinars.
• Synthesize and interpret marketing campaign data from multiple sources.
• Bachelor’s degree in marketing, business, communications, or a related field.
• 0-2 years of experience in B2B marketing.
• Strong interest in marketing analytics, campaign execution, and reporting.
• Familiarity in Excel.
• Clear and effective written and verbal communication skills.
• Organized and detail-oriented.
• Creative thinker.
• Proactive approach to learning, collaborating, and contributing to the success of the revenue marketing team.

Good to Have

• Exposure to technology or financial services.
• Willingness to learn marketing technology tools such as Salesforce, Marketo, or 6sense.
• Eager to develop skills in a fast-paced, dynamic setting.
• Enthusiasm to learn about buyer journeys, B2B marketing, and SaaS industries.

Perks & Benefits

• Exceptional exposure to the full spectrum of marketing operations.
• Mentorship from experienced professionals.
• Opportunity to grow within a leading global FinTech organization.
• Hybrid work model (NasdaqBlend).
• Total rewards program (You&Q) covering wealth building, career growth, well-being, and family care.

Designs, develops and implements marketing programs and/or pricing strategies to support the organization's products, services or market sector. Uses specific marketing strategies and/or media (e.g., Internet, press, television, radio) to launch and position products and services in a sector. Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Responsibilities are within the Marketing Function as a generalist or in a combination of disciplines.

Description:

Revenue Marketing Analyst for Nasdaq’s Capital Markets business, you will play a pivotal role in driving the growth, visibility, and strategic positioning of our Calypso product portfolio. This opportunity is tailored for marketing professionals with 0-2 years of experience who are ready to leverage their expertise in financial technology and lead complex initiatives. Reporting to the Revenue Marketing Manager for Nasdaq Calypso, you will collaborate with cross-functional teams and take ownership of high-impact marketing projects across the organization.

In this role, you will:

• Lead the execution, monitoring, and optimization of multi-channel marketing campaigns designed to generate demand for the Nasdaq Calypso product portfolio.
• Partner with sales and product teams to develop and implement advanced account targeting strategies, refine messaging for diverse audiences, and analyze engagement metrics to assess and enhance campaign effectiveness.
• Design and oversee account-based marketing (ABM) programs aimed at key decision-makers, including executives in capital markets, compliance, and risk management; provide strategic recommendations to maximize influence and conversion.
• Conduct market intelligence research—including competitive analysis, client profiling, and trend identification—to inform business development, whitespace exploration, and account expansion opportunities.
• Direct the planning and execution of events and webinars in partnership with Field Marketing teams, managing pre-event campaign strategy and comprehensive post-event analysis to optimize impact and lead generation.
• Synthesize and interpret marketing campaign data from multiple sources—including Salesforce, 6sense, Marketo, and external partners—to deliver comprehensive analytics, uncover actionable insights, and drive ongoing optimization across channels.

This position offers exceptional exposure to the full spectrum of marketing operations, mentorship from experienced professionals, and the opportunity to grow within a leading global FinTech organization.

• Bachelor’s degree in marketing, business, communications, or a related field.
• 0-2 years of experience in B2B marketing, with exposure to technology or financial services considered an asset.
• Strong interest in marketing analytics, campaign execution, and reporting, with familiarity in Excel and a willingness to learn marketing technology tools such as Salesforce, Marketo, or 6sense.
• Clear and effective written and verbal communication skills, with the ability to present ideas and collaborate with team members across departments.
• Organized, detail-oriented, and eager to develop skills in a fast-paced, dynamic setting.
• Creative thinker with enthusiasm to learn about buyer journeys, B2B marketing, and SaaS industries.
• A proactive approach to learning, collaborating, and contributing to the success of the revenue marketing team.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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