Senior Product Marketing Manager

Plain is redefining customer support for the next generation of B2B companies. We’re building the fastest, most powerful platform to help companies move beyond reactive support and build true customer relationships.

Some of the world’s most forward-thinking companies, like Cursor, Ashby, and Sanity, trust Plain to unify all customer interactions, enable faster team collaboration, and supercharge their workflows with AI.

We’re a small, tight-knit crew with offices in SF and London. This role is hybrid with 3 days a week in our SF office. Because we work closely with our teammates in Europe, we start early, but you’ll find quiet afternoons for heads-down work.

Why this role is special

B2B customer support is undergoing a seismic shift. AI is transforming the way companies engage with customers, shifting support from a siloed function to a company-wide effort across Slack, Discord, and in-product experiences. Plain is leading the charge in building this new world, but redefining a category takes credibility and trust, not just features; and that’s where you come in.

We’re hiring a Senior Product Marketing Manager to help sales hit their targets by ensuring that our positioning is clear and relevant for our target audience of support leaders and engineers.

What you'll do

• Partner with Sales to hit their number by ensuring our messaging and positioning is loud, clear and relevant for our target audience of support leaders and support engineers
• Own creation of customer-facing collateral including pitch decks, case studies, solution briefs, and website content.
• Make our product launches translate into sales pipeline
• Conduct market, competitor, and customer research to inform our product positioning and roadmap
• Ensure that we stand out in a crowded market as differentiated and unique, with a clear value proposition
• Our product messaging is sharpened, and consistently applied across all our touchpoints. When people think of Plain, their recognition and perception of Plain is consistent and clear, as opposed to (currently) diluted and variable

This is a great fit if you…

• Have 5+ years of product marketing experience at a B2B startups focusing on SMB and midmarket sales. Bonus points if you have previously sold to developers.
• Have expertise in crafting compelling messaging for mid-market customers and decision-makers.
• Are a whiz with developing collateral for sales team with competitive positioning and objection handling.
• Have exceptional organizational and project management skills: you can juggle multiple projects simultaneously.
• Are entrepreneurial, with a high-ownership mindset - you thrive in fast-paced, high-growth environments.
• Are an analytical, structured and logical thinker
• Have a strong creative flair and design instinct - you have an intuition for what sits right, sounds and looks good
• Are highly driven and ambitious - you want to win
• Love a new experimental approach and are happy to try new things

This won't be the right role if you…

• Are uncomfortable with ambiguity. We have some really exciting traction but are still at an early stage and are constantly learning and trying new things as our company grows.
• Want clearly defined processes and established playbooks
• Are not excited about AI transforming customer support
• Aren’t interested in working in person - this role is based in SF, and we work together in the office at least 3 days a week. You’ll also likely visit customer offices, join in-person onboarding sessions, and build relationships face-to-face when it counts.

The salary range for the role is $180k - $230k + equity. The salary range shown is intentionally broad to reflect the range of skills and levels that we are open to for this role. Your placement within in the salary range will be decided upon completion of the interview process, taking into account factors like your demonstrated skills, and the depth of your experience. Our Recruiting team will be able to provide more details during the interview process.

Competitive, globalized salaries for everyone, regardless of where you live

Generous option grant on employee-friendly terms

Remote first in Europe, or in-office in San Francisco

Quarterly offsites with the whole company in interesting and fun places

$1000 per year to spend on your WFH setup

Desks at coworking spaces whenever you need

Flexible, parent-friendly culture

Enhanced parental leave

35 days, including public holidays, to take as you wish

At the end of the year, the founders cook the whole team dinner. You might feel that’s a threat rather than a benefit, but we were told in a non-anonymous survey that our food is one of a kind.