Tencent Cloud - B2B Marketing Manager (Emerging Markets)

Tencent Cloud is seeking a proactive and experienced B2B Marketing Manager to drive growth through end-to-end event marketing execution, lead generation, and ecosystem engagement. This role involves strategic planning and on-the-ground implementation of webinars, exhibitions, and partnership initiatives to strengthen Tencent Cloud’s local market presence. The manager will collaborate with sales and cross-functional global teams to develop tailored sales enablement assets, localize go-to-market strategies, and manage social media channels, while also serving as project lead for flagship global events.

Must Have

• Strategic planning and effective execution of marketing for Tencent Cloud’s B2B business
• Implement strategic event marketing plans aligned with business objectives
• Organize local webinars, events, and exhibitions
• Proactively identify and pursue local partnership and sponsorship opportunities
• Drive marketing leads generation efforts and ensure timely follow-up
• Manage local social media pages for effective communication and engagement
• Work with sales teams to craft a sales playbook for enablement
• Engage with global cross-functional teams to utilize global event marketing resources
• Serve as project lead for Tencent Cloud’s major global marketing events
• Bachelor’s degree or above in marketing or equivalents
• At least 5 years of B2B event marketing experience in cloud or technology industry
• Proven track record in delivering impactful B2B event campaigns across ATL, BTL, digital, and performance marketing channels
• Excellent communication skills in both English and the local language, written and spoken

Good to Have

• Proficiency in Chinese Mandarin

Business Unit

Cloud & Smart Industries Group (CSIG) is responsible for promoting the company's cloud and industry Internet strategy. CSIG explores the interactions between users and industries to create innovative solutions for smart industries via technological advancements such as cloud, AI, and network security. While driving the digitalization of retail, medical, education, transportation and other industries, CSIG helps companies serve users in smarter ways, building a new ecosystem of intelligent industries that connect users and businesses.

What the Role Entails

Tencent Cloud is seeking a proactive and experienced B2B Marketing Manager to drive Tencent Cloud’s growth through end-to-end event marketing execution, lead generation, and ecosystem engagement. This role is responsible for both strategic planning and on-the-ground implementation of webinars, exhibitions, and partnership initiatives to strengthen Tencent Cloud’s local market presence. The ideal candidate will collaborate closely with sales and cross-functional global teams to develop tailored sales enablement assets, localise go-to-market strategies, and ensure message consistency. The position also involves managing social media channels, building brand visibility, and serving as the project lead for Tencent Cloud’s flagship global events to ensure seamless execution and alignment with corporate branding objectives.

Responsibilities:

• Responsible for strategic planning and the effective execution of marketing to develop Tencent Cloud’s B2B business in the local markets.
• Implement strategic event marketing plans and align them with overall business objectives.
• Organize local webinars, events, and exhibitions to promote Tencent Cloud's presence.
• Proactively identify and pursue local partnership and sponsorship opportunities, engage with the community, and actively seek awards to enhance Tencent Cloud's business in the region.
• Drive marketing leads generation efforts and ensure timely follow-up to maximize ROI.
• Manage local social media pages to facilitate effective communication and engagement with the target audience, ensuring a strong online presence for Tencent Cloud.
• Work hand in hand with the sales teams to craft a sales playbook that incorporates well-aligned strategies and resources for sales enablement.
• Engage and work collaboratively with global cross-functional teams to fully utilize global event marketing resources and consistent messages to nurture business growth.
• Serve as the project lead for Tencent Cloud’s major global marketing events, coordinating end-to-end execution across multiple internal and external stakeholders to ensure successful delivery and alignment with global branding goals.

Who We Look For

• Bachelor’s degree or above in marketing or its equivalents.
• At least 5 years of B2B event marketing experience in the cloud or technology industry, with strong exposure to the local market landscape and ecosystem.
• Proven track record in delivering impactful B2B event campaigns, with hands-on experience across ATL, BTL, digital, and performance marketing channels.
• Excellent communication skills in both English and the local language, written and spoken, to effectively manage global internal and external stakeholders. Proficiency in Chinese Mandarin would be a strong plus.
• Highly motivated, proactive, and comfortable operating in a fast-paced, start-up-like environment; capable of building from the ground up.
• Strong organisational and project management skills, with a strategic, sales-oriented mindset and the ability to multi-task and execute independently.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Who we are

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.