Lead Marketing Artist

The Lead Marketing Artist at Kabam drives the visual direction and quality of marketing art for mobile and PC titles. This role involves hands-on creation, concepting, and oversight of static assets for various channels like brand, social, UA, and ASO. The artist collaborates with Product Marketing, UA, Brand, Community, and Game Teams to produce high-performing visuals, ensuring brand alignment and compliance. The role also includes vendor management, creative feedback, and mentoring junior artists, contributing to Kabam's excellence in free-to-play gaming.

Must Have

• Concept, design, illustrate, and iterate on high-impact static content.
• Build branding assets for new events, feature launches, and game releases.
• Ensure creative aligns with product brand identity, tone, and visual language.
• Maintain compliance with licensor requirements and platform guidelines.
• Apply strong typography, layout, hierarchy, and color theory.
• Oversee and provide clear feedback on externally produced artwork.
• Lead asset iteration cycles from concept through final delivery.
• Uphold a consistent creative quality bar across all outputs.
• Build scalable templates and workflow systems.
• Represent Creative Services in cross-functional meetings.
• Partner with UA and Analytics teams to integrate performance insights.
• Guide and mentor junior and mid-level artists.
• Bachelor’s degree in design or equivalent professional experience.
• 8+ years of professional experience in digital design, marketing, or entertainment creative fields.
• At least 2–3 years in a senior or lead capacity.
• Strong digital portfolio demonstrating campaign work and marketing art.
• Entertainment industry experience.
• Deep understanding of mobile and PC marketing (UA, ASO, social creative ecosystems).
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).
• Proficient with Figma or similar wireframing/UX visualization tools.
• Strong digital sketching and storyboarding ability.
• Experience managing vendor pipelines, external artists, or outsourced creative production.
• Strong organizational and time-management skills.
• Ability to juggle multiple projects, communicate clearly, and present work effectively.

Good to Have

• Assist with video and motion-based production (animating elements, editing short-form content).
• Test and implement new AI tools and methodologies.
• Experience integrating AI and automation tools into creative workflows.
• Motion, 3D, or video editing capabilities.

Perks & Benefits

• Extended Health Coverage (health, dental, life, disability, paramedical services).
• DEIB Benefits (gender-affirming care, fertility care, hormonal treatments).
• Flexible Spending Accounts (flex credit model for RRSP/TFSA, Health Spending, Personal Spending).
• RRSP Matching.
• PTO and Parental Leave (paid parental leave, flexible paid time off, volunteering, sick leave, holiday closures).
• Employee and Family Assistance Program (crisis management, mental health, emotional, mental, financial well-being support).
• Telus Virtual Health (remote healthcare access).
• Learning and growth (lunch & learns, education stipend).
• Pay transparency (role pay range, career maps).
• Cool spaces (offices in San Francisco, Los Angeles, Vancouver, Montreal, Prince Edward Island, Seoul).
• Giving back (dedicated paid day off for volunteering).

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

Reporting to the Head of Creative, the Lead Marketing Artist helps drive the visual direction, quality bar, and creative innovation for Kabam’s marketing art across mobile and PC titles. This role blends hands-on creation with leadership, assisting the Head of Creative with concepting, execution, and oversight of consumer-facing static assets. The Lead Marketing Artist partners closely with Product Marketing, UA, Brand, Community, and Game Team to develop best-in-class visuals that elevate our franchises and drive performance. This role also supports vendor management, creative feedback cycles, and the growth of internal artists through guidance and mentorship.

This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio.

In this role, you can expect to:

• Creation of Static Assets for Various channels
• Concept, design, illustrate, and iterate on high-impact static content for brand, social, community, UA, and ASO.
• Build branding assets for new events, feature launches, and game releases, including visual identity kits and supporting brand guides.
• Ensure all creative aligns with each product’s core brand identity, tone, and visual language.
• Maintain compliance with licensor requirements and platform guidelines.
• Apply strong typography, layout, hierarchy, and color theory to craft compelling visual narratives.
• Produce style frames, moodboards, and concept directions for campaigns and feature launches.
• Oversee and provide clear feedback on externally produced artwork, ensuring alignment with internal standards.
• Assist with video and motion-based production as needed, including animating elements for videos (such as cinemagraphs), editing short-form content, and producing lightweight video deliverables.

• Production
• Lead asset iteration cycles from concept through final delivery.
• Uphold a consistent creative quality bar across all outputs and pipelines.
• Build scalable templates and workflow systems to support localization, versioning, and automated creative scaling.
• Partner with Creative Ops to identify bottlenecks and evolve pipelines, tooling, and best practices.
• Document and maintain creative standards and guidelines for marketing art.
• Test and implement new AI tools and methodologies to improve efficiency, enhance creative output, and streamline day-to-day production.

• Collaboration
• Represent Creative Services in cross-functional meetings, ensuring alignment between Marketing, UA, Product, and Brand.
• Partner with UA and Analytics teams to understand performance signals and integrate insights into creative direction.
• Work closely with the Brand team to develop toolkits, templates, and campaign guides.
• Contribute to creative brainstorms, share trend insights, and champion innovation across channels.
• Guide and mentor junior and mid-level artists by providing feedback, training, and direction.

To be successful in this role, your background includes:

• Bachelor’s degree in design or related field, or equivalent professional experience.
• 8+ years of professional experience in digital design, marketing, or entertainment creative fields (including at least 2–3 years in a senior or lead capacity).
• Strong digital portfolio demonstrating campaign work, marketing art, and ownership from concept to delivery.
• Entertainment industry experience is required; gaming experience strongly preferred.
• Deep understanding of mobile and PC marketing, including UA, ASO, and social creative ecosystems.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).
• Proficient with Figma or similar wireframing/UX visualization tools.
• Strong digital sketching and storyboarding ability.
• Experience managing vendor pipelines, external artists, or outsourced creative production.
• Experience integrating AI and automation tools into creative workflows is a strong advantage.
• Motion, 3D, or video editing capabilities are a plus.
• Strong organizational and time-management skills in fast-paced environments.
• Ability to juggle multiple projects, communicate clearly, and present work effectively to stakeholders.

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:

• Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
• DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
• Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
• RRSP Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program once you reach 90 days with us.
• PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.
• Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
• Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.
• Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.
• Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
• Cool spaces: Our offices are in San Francisco, Los Angeles, Vancouver, Montreal, Prince Edward Island, and Seoul. Whether it’s summers on the rooftop patio in Downtown Vancouver, watching the fireworks in Montreal’s South Shore, or trying local eats in Downtown Charlottetown - we want our people to feel like their time spent in office is worthwhile!
• Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!

The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!

If you’re interested in the position but your expectations don’t fully align with the provided range, we still encourage you to apply! Considerations may be made based on your experience level.

Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.