Lifecycle Marketing Lead

We are looking for an innovative, experienced Lifecycle Marketing Lead to build out Lovable’s lifecycle marketing strategy and team. You will own and run all lifecycle marketing and email marketing, working closely with activation, monetization, and retention product squads, as well as product marketers. Responsibilities include end-to-end management of Email and CRM campaigns, identifying opportunities to improve CRM impact, developing data-driven experiments, monitoring key performance metrics, and collaborating with Product and Engineering teams to explore new CRM capabilities.

Must Have

• 6+ years of experience in Email Marketing, CRM or Lifecycle Marketing
• Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io
• Deep experience with writing HTML/CSS for email edits
• Excellent analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools
• Track record of innovating in CRM
• Early adopter of AI in CRM

Good to Have

• SQL knowledge

TL;DR - We’re looking for an innovative, experienced Lifecycle Marketing Lead to build out Lovable’s lifecycle marketing strategy and team. You’ll own and run all lifecycle marketing and email marketing, working closely with activation, monetization and retention product squads as well as product marketers to maximize the impact of CRM marketing.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What we’re looking for:

• 6+ years of experience in Email Marketing, CRM or Lifecycle Marketing.
• Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io.
• Deep experience with writing HTML/CSS for email edits.
• Excellent analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools.
• SQL knowledge is a strong plus.
• Track record of innovating in CRM.
• Early adopter of AI in CRM.

What you’ll be doing:

• Own the end-to-end management of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment.
• Identify opportunities to improve CRM impact at Lovable, quantitatively size all potential opportunities on CRM and roadmap out in priority order, then execute fast.
• Develop and execute data-driven experiments to test new messaging strategies, personalisation approaches, and segmentation techniques.
• Monitor key performance metrics (open rates, CTR, conversion rates, etc.) and identify trends, insights, and areas for improvement.
• Collaborate with Product and Engineering teams to explore new CRM capabilities, integrations, and customer engagement features.
• Become a strategic partner for product marketing to maximise the impact of GTM campaigns.

About your application

• Please submit your application in English - it’s our company language so you’ll be speaking lots of it if you join
• We treat all candidates equally - if you’re interested please apply through our careers portal