Brand Content Marketing Planner - Love and Deep Space

Responsible for planning various brand materials (PVs, creative videos, live streams) based on product milestones and marketing strategies for "Love and Deep Space". This role requires strong brand awareness, game marketing creativity, female-oriented aesthetics, and keen insight into user preferences and market feedback. The ideal candidate will possess excellent coordination, communication, and project management skills to ensure creative execution and effective risk management.

Must Have

• Plan various brand materials (PVs, creative videos, live streams) according to product milestones and marketing strategies.
• Follow up on material production and creative execution.
• Possess brand awareness, game marketing creativity, and female-oriented aesthetics.
• Keenly observe user preferences and market feedback.
• Excellent coordination and communication skills.
• Strong awareness of node control and project management.
• Bachelor's degree or above, 2+ years of work experience, including 1+ year in game publishing.
• Clear understanding of video and print material production processes.
• Good aesthetic and execution ability.
• Strong analytical and problem-solving skills, teamwork, and responsibility.
• Meticulous, diligent, proactive, with strong summarization and written expression.
• Passion for games and understanding of ACG and female users.

Good to Have

• Otome game enthusiast

Job Description

1. Based on product milestones and marketing strategies, responsible for planning various types of brand materials (including but not limited to version PVs, brand creative videos, version live streams, etc.), following up on material production and creative execution.

2. Possess brand awareness, game marketing creativity, and female-oriented aesthetics; able to keenly observe user preferences and market feedback, with a deep understanding of brand materials and creative planning.

3. Possess excellent coordination and communication skills, a strong sense of node control, capable of reasonable project management for different requirements, proactively identifying and warning of potential risks, coordinating resources, and solving problems.

Job Requirements

1. Bachelor's degree or above, 2+ years of work experience, including at least 1 year of experience in game publishing.

2. Clear understanding of the production processes for various materials such as video and print; a good understanding of brand material creativity, with good aesthetic and execution abilities.

3. Excellent communication skills, strong awareness of analysis and problem-solving, strong sense of teamwork and responsibility. Meticulous, diligent, proactive in work. Strong summarization, generalization, and written expression skills.

4. Passion for games, understanding of ACG (Anime, Comics, Games) and female users; otome game enthusiasts are preferred.

Note: Please provide a portfolio with your resume.