Two Circles is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their products and innovations in sports and entertainment. This role involves translating product strategy into compelling narratives, creating marketing content for acquisition and retention, and enabling commercial teams. The manager will oversee product launches, define messaging, conduct market research, and manage a team of 2-3 marketers. Ideal candidates have 6-8 years of B2B product marketing experience, particularly with SaaS, AI-powered, and data-heavy products.

Must Have

• Shape product go-to-market strategy and execution
• Lead creation of marketing content for product acquisition and retention
• Enable commercial teams with product narratives and proof points
• Drive internal product education and enablement
• Lead end-to-end product launches
• Define audience segments, messaging, and positioning
• Conduct market and competitor research
• Manage and mentor a team of 2-3 marketers
• Collaborate with cross-functional teams
• Track and report on launch and campaign performance
• 6-8 years of B2B product marketing experience in SaaS or AI
• Experience with data-heavy products
• Willingness to travel quarterly to New York, Vancouver, Los Angeles, and London

Good to Have

• Background in sport

Description

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

About the Role

We’re looking for a Senior Product Marketing Manager to help shape how we take our products and innovations to market; connecting the work of our product teams with the needs of our clients and the opportunities across sport and entertainment. In this role, you’ll turn strategy into storytelling. You’ll lead the creation of marketing and content that brings our products to life, driving both acquisition and retention. Working closely with Product team and Marketing Ops team, you’ll be the conduit that ensures every product launch and campaign reflects our mission: helping rightsholders and brands grow their audience relationships and unlock value through knowing fans best. This role is ideal for someone who has experience in SaaS and AI-powered products, along with experience working with data-heavy products. A background in sport is a plus, but passion for helping organizations grow is what really matters.

What You’ll Do

Commercial Enablement and Revenue Impact

• Helping commercial teams sell the story of our platforms and the value of integration with our services
• Equipping go-to-market and client teams with narratives, decks, demos, and proof points that connect product capabilities to client outcomes
• Partnering with Commercial and Strategy leads to shape pricing, packaging, and positioning by segment or region
• Developing case studies and success stories that demonstrate measurable ROI from both product and services use
• Designing and getting us into a regular product marketing rhythm: establishing processes, cadence, governance, structure around our product marketing

Internal Education

• Drive internal enablement, ensuring client teams understand our evolving product suite, positioning, and GTM messages
• Lead internal sessions or toolkits that bring clarity and excitement around our product vision
• Developing content and narratives for our annual North America & EMEA client summits

Go-to-Market Leadership

• Translate product strategy and roadmaps into clear, compelling go-to-market plans
• Lead end-to-end product launches that build awareness, drive adoption, and create impact
• Define audience/client segments, messaging, and positioning that connect our products & solutions to client needs

Marketing & Storytelling

• Create and oversee engaging marketing content: from launch campaigns, to product storytelling, to new feature releases and with thought leadership
• Develop and hone our tone of voice while partnering with teams across Vancouver, Los Angeles, and London (UK) to ensure our messaging is globally consistent but locally resonant
• Work with product and account leads to support both new business and existing client growth
• Continuously establishing our position as market leaders
• Articulate how our products solve real world customer problems and demonstrating their impact

Market & Competitor Research/Analysis

• Constant pulse on how competitors in our space are talking, what products they’re launching, etc.
• Partnering closely with our product teams to help us understand where our products fit in market, where new threats may be arising from, and to contribute to discovery/value prop testing
• Establish feedback loops with client teams and end users to surface product opportunities and validate messaging

Team & Collaboration

• Manage and mentor a talented team of 2–3 marketers
• Collaborate closely with account managers, engineers, and senior leadership to align around shared goals
• Foster a culture of curiosity, creativity, and accountability
• Willingness to travel (quarterly) to a combination of Vancouver, Los Angeles, and London

Performance & Insights

• Track and report on the performance of launches and campaigns, using data to optimize the delivery of our strategy
• Stay close to our clients and the market to ensure our products and positioning stay ahead of the curve

What You’ll Bring

• 6–8 years of experience in B2B product marketing, ideally within SaaS or AI-driven technology
• A proven ability to turn complex ideas into simple, powerful narratives
• Experience managing and growing high-performing teams
• Confidence working across disciplines: from product to commercial to creative
• A data-informed mindset paired with strong storytelling instincts
• Willingness to collaborate with and travel between New York, Vancouver, Los Angeles, and London
• A genuine interest in how data and technology can help grow sport and entertainment